Senior Product Manager - Platform Automation (Ciudad Juárez)

Role Overview

As a Senior Product Manager based in Mexico City, your role will be instrumental in automating our operations by enabling user-driven experiences on the platform. You will lead the evolution from internal admin workflows to self-serve mobile app interactions that streamline driver onboarding, qualification, matching, and support. This is a high-impact role that requires strategic thinking, cross-functional execution, and a passion for transforming how fragmented logistics markets operate.

The Challenge

We've built internal tools to digitize our processes — now it's time to take the next leap:

• Shift ownership to the user: Transition workflows like matching, onboarding, and support from manual operations to self-serve, app-based flows.
• Scale without scaling headcount: Build scalable, tech-driven systems that reduce reliance on operations teams.
• Design for user behavior: Make it easy and intuitive for drivers and fleets to take action — submit documents, qualify themselves, engage with jobs, or ask for help.

Responsibilities

• Lead the product vision and roadmap to automate our core operational workflows.
• Work closely with Operations, Supply, Marketing, and Engineering to align execution.
• Understand user pain points through interviews, feedback, and data.
• Run A/B experiments to test and optimize conversion and engagement.
• Define and track KPI.
• Champion the user experience — simplify, guide, and empower.
• Communicate clearly across teams and keep stakeholders informed on progress and impact.

Key Focus Areas

1. Matching

• Build experiences where drivers/fleets can self-select, express interest, or be matched to jobs/routes dynamically through the app.
• Collaborate with the Tech and Ops teams to define matching logic and eligibility rules.
• Automate availability inputs and preference settings for drivers.

2. Qualification

• Digitize qualification criteria (vehicle type, documents, experience, compliance).
• Design step-by-step flows in the app to gather and verify qualifications.
• Use notifications and progress indicators to guide users through qualification.

3. Onboarding

• Turn admin-heavy onboarding into a seamless, guided mobile experience.
• Introduce gamified elements (progress bars, checklists, incentives) to drive completion.
• Test different channels — WhatsApp, in-app onboarding, referral flows.

4. Support

• Build in-app support tools (FAQ, ticketing, live chat, chatbot).
• Allow users to resolve common issues themselves without calling operations.
• Enable Ops to triage and resolve only escalated or high-impact cases.

What We're Looking For

Must-Have

• 7+ years in product management, with a focus on growth, platforms, or operations automation.
• Experience launching mobile-first or self-serve products.
• Background in logistics, transportation, marketplace, or B2B platforms.
• Strong leadership and team management experience.
• Analytical and data-driven; comfortable owning KPIs and dashboards.
• Excellent communication and stakeholder management skills.
• Fluent in English and Spanish.

Bonus

• Experience working with Customer/Driver Success teams.
• Familiarity with AI.
• Working with offshore tech teams.
• Previous work in a startup or high-growth environment.
• Strong empathy for users in emerging markets.

Compensation & Benefits

• Salary: MXN 70,******,000 per month + performance bonus.
• Stock Options.
• Paid Vacation & Holidays.
• Health and Wellness Benefits.
• Pay: $70,****** - $85,****** per month.
• Work Location: Hybrid remote in *****, Juárez, CDMX.