Marketing Manager

Etéreo, Auberge Collection is located on Mexico’s Riviera Maya, within the luxury Kanai development just 30 miles from Cancun International Airport. Set within a protected mangrove forest along a pristine stretch of the Caribbean Sea, the resort offers 75 luxury accommodations—ranging from 875 sq. ft. Studios to 3,925 sq. ft. three-bedroom Penthouse Suites. Each oceanview retreat features expansive private terraces with floor-to-ceiling glass doors, spa‑style bathrooms with dual vanities and soaking tubs, and thoughtful design that blurs the line between indoors and out. From outdoor adventures that immerse guests in the region’s natural wonders to hands‑on experiences with local artisans, the resort’s on‑and off‑site programming is designed to celebrate the vibrancy of the Yucatán and its rich cultural heritage. The resort’s signature dining venue, Itzam, showcases elevated modern Mexican cuisine with a focus on local ingredients, complemented by panoramic ocean views from its open‑air seating, lounge terrace, and private dining room, Pixán. Further celebrating the destination’s culture and history, the resort’s outdoor eatery Che Che honors the ‘nikkei’ tradition, blending Japanese techniques with Latin American ingredients, while in‑the‑sand dining at El Changarro completes a culinary program rooted in discovery. For wellness seekers, SANA, an Auberge Spa, offers a serene healing sanctuary featuring a cenote‑inspired pool, drawing on ancient practices while embracing modern wellness trends.

Job Description

Website & Digital Marketing

• Own Etéreo’s website content strategy, copy, imagery and positioning, ensuring the resort’s distinctive value proposition is clearly and consistently communicated.
• Lead ongoing updates across accommodations, culinary, wellbeing, experiences, weddings, offers and events, keeping content accurate, current and aligned with brand standards.
• Review and improve the digital guest journey across mobile and desktop, including navigation, content structure, calls to action and the path to booking.
• Regularly audit the booking engine for accuracy, usability, offer consistency and booking friction, coordinating improvements with Revenue Management, Home Office and digital partners.
• Develop and optimize dedicated landing pages for commercial campaigns, seasonal programming, signature experiences, partnerships and priority business segments.
• Lead search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO) content initiatives with Home Office teams and agencies.
• Strengthen visibility and accurate brand representation across search engines and AI‑powered discovery platforms, including large language models (LLMs), through clear property information, FAQs, destination content and experience descriptions.
• Monitor website engagement, traffic sources and booking behavior, translating insights into recommendations that improve the guest journey and support direct bookings.

Paid Media & Integrated Campaigns

• Serve as the primary contact for the paid digital marketing agency, ensuring strategies, budgets and campaign execution align with Etéreo’s marketing goals and commercial priorities.
• Lead the planning and coordination of paid media, paid social, organic social and email campaigns based on seasonality, demand, need periods, priority markets and offers.
• Partner with Sales, Revenue Management and the Area Director of Marketing to translate business objectives into targeted campaigns.
• Develop creative briefs for display banners, social ads, email campaigns and landing pages, defining objectives, audiences, messaging, assets, calls to action and timelines.
• Coordinate creative production, approvals and launches with agencies, Home Office teams and the Social Media Coordinator.
• Ensure campaign messaging, offers and creative remain consistent across advertising, email, social channels, landing pages and the booking engine.
• Review campaign performance with the agency and recommend adjustments to targeting, creative, budget allocation and landing pages.

Email, Social Media & Content

• Manage the email marketing calendar, leading content planning, copywriting and creative briefs in coordination with property and Home Office teams.
• Support audience segmentation, campaign scheduling, testing and performance review to improve engagement and conversion.
• Work closely with the Social Media Coordinator to align content calendars, storytelling and organic social activity with website initiatives and commercial priorities.
• Develop and review copy and content ideas across accommodations, culinary, wellbeing, design, experiences and seasonal programming.
• Maintain an organized library of approved photography, video, logos and marketing assets.
• Keep digital collateral, fact sheets, property guides and experience resources accurate and up to date.

PR & On‑Property Brand Ambassador

Public Relations & Tastemaker Hosting

• Support the Area Director of Marketing in PR activities, including media and tastemaker relations, hosted stays and visits.
• Serve as an on‑property brand ambassador for visiting media, tastemakers and partners, sharing Etéreo’s distinctive stories and facilitating meaningful experiences.
• Coordinate reservations, itineraries, amenities, dining, wellbeing experiences and internal communications with PR agencies and hotel departments.
• Ensure hosted visits align with agreed objectives, brand positioning and operational capabilities.
• Support property tours, interviews and other media‑related activities.
• Maintain current press materials, property information and hosting documentation, and track resulting coverage and agreed deliverables.

Partnerships, Activations & Production

• Help identify relevant luxury, lifestyle, culinary, wellbeing and cultural partners aligned with Etéreo’s positioning.
• Coordinate partnerships and PR activations from planning through execution, working closely with operations to align responsibilities, logistics, timelines and guest experiences.
• Support on‑property photoshoots and content production, coordinating schedules, locations, shot lists, talent and operational requirements.
• Track partnership commitments and deliverables, supporting timely follow‑up with agencies and partners.
• Serve as an on‑property brand guardian, ensuring guest‑facing materials and activations reflect Etéreo’s visual identity, voice and luxury positioning.

Reporting & Administration

• Prepare marketing reports highlighting website performance, paid media results, email engagement, social performance, PR activity and partnership outcomes.
• Maintain campaign calendars, project trackers, budgets, invoices and expense records.
• Manage deadlines and stakeholder communications across digital initiatives and on‑property activities.
• Support the Area Director of Marketing with planning, presentations, research and departmental priorities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality, Business or a related field, or at least four years of relevant experience in digital marketing, luxury hospitality or brand marketing.
• Demonstrated experience managing websites, content management systems, landing pages and digital campaigns.
• Strong understanding of website user experience, booking journeys, analytics and conversion optimization.
• Working knowledge of SEO and familiarity with AEO, GEO and brand visibility across AI‑powered search and discovery platforms.
• Experience coordinating paid media agencies, developing creative briefs and managing digital advertising, paid social and email campaigns.
• Ability to translate commercial objectives, seasonality and need periods into targeted marketing initiatives.
• Excellent verbal, written, presentation and interpersonal communication skills in English and Spanish.
• Strong copywriting and proofreading skills, with exceptional attention to detail.
• Strong understanding of luxury branding, aesthetics, storytelling and the expectations of international luxury travelers.
• Understanding of Mexican, U.S. and Latin American cultures and the luxury travel landscape.
• Confidence representing the property to media, tastemakers and partners.
• Experience supporting hosted visits, partnerships, photoshoots, content production or brand activations.
• Highly organized, proactive and capable of managing multiple priorities while collaborating with hotel operations and external partners.
• Flexibility to support hosted visits, events and content production outside regular business hours when required.
• This is an on‑property role located in Riviera Maya, Mexico.

Additional Information

About Auberge Collection

Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one‑of‑a‑kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

For more information: auberge.com

Connect with Auberge Collection on Instagram , TikTok , Facebook , and LinkedIn @Auberge and #AlwaysAuberge

About Friedkin

Friedkin is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports.

Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo.

The Friedkin portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, Pursuit Sports, The Friedkin Group International, USAL and Westside Lexus.

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