Senior Visual Designer & UI/UX Specialist

Senior Visual Designer & UI/UX Specialist

Brand Experience, Digital Design & Conversion Optimization

Guadalajara, Jalisco, México or Tijuana, Baja California, México

Full Time

Why This Role Matters

As our Senior Visual Designer & UI/UX Specialist, you will play a critical role in shaping how prospective clients interact with our brand.

Compensation & Benefits

• Competitive compensation in USD based on experience and qualifications
• Performance-based bonus opportunities
• Career growth within a rapidly expanding organization
• Ongoing professional development and training
• Collaborative and creative team environment
• Direct impact on brand strategy and digital innovation
• Modern office environment in Guadalajara or Tijuana

What You’ll Do

• Design intuitive, user-centered website experiences and landing pages.
• Develop wireframes, prototypes, and high-fidelity designs in Figma.
• Optimize digital experiences to improve engagement, usability, and lead conversion.
• Conduct user-centered design thinking and continuously improve digital touchpoints.
• Build, maintain, and scale comprehensive design systems in Figma.
• Ensure consistency across websites, portals, marketing campaigns, and digital products.
• Develop scalable design standards and visual guidelines.
• Maintain exceptional attention to detail and design quality across all assets.
• Support the evolution and execution of the firm's visual identity.
• Design marketing materials, email campaigns, presentations, brochures, and branded assets.
• Create visual experiences that balance professionalism, trust, empathy, and advocacy.
• Collaborate with marketing leadership on brand positioning and creative strategy.
• Edit and optimize short-form video content for social media and advertising campaigns.
• Create engaging visual storytelling across Instagram, Facebook, TikTok, YouTube, and other digital platforms.
• Support content marketing initiatives through motion graphics, video editing, and visual enhancements.
• Ensure content aligns with brand standards and campaign objectives.
• Partner closely with developers to translate designs into functional digital experiences.
• Deliver organized design files, prototypes, and developer handoffs.
• Collaborate with marketing, operations, and leadership teams on strategic initiatives.
• Utilize project management tools to manage priorities and creative workflows efficiently.

Required Qualifications

• 5+ years of experience in UI/UX Design, Visual Design, Product Design, or related creative fields.
• Advanced proficiency in Figma, including design systems and prototyping.
• Strong portfolio demonstrating web design, UI/UX, branding, and digital design work.
• Experience creating conversion-focused websites and landing pages.
• Experience with video editing and multimedia content production.
• Professional proficiency in both English and Spanish.
• Strong understanding of modern design principles, user behavior, and digital marketing.

Preferred Qualifications

• Experience working with WordPress websites and development teams.
• Experience designing for lead-generation and performance-marketing environments.
• Knowledge of UX research, usability testing, and conversion optimization.
• Experience within legal, healthcare, professional services, or high-growth organizations.
• Familiarity with Adobe Creative Suite and motion graphics tools.

Equal Opportunity Employer

FLF is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.