Web Developer (Guadalajara)

Overview

At Varicent, we’re not just transforming the Sales Performance Management (SPM) market—we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the 2025 Forrester Wave Report for SPM, 2023 Ventana Research Revenue Performance Management (RPM) Value Index, Gartner Peer Insights, 2024 Gartner SPM Market Guide, and G2. Our solutions are trusted by a diverse range of general industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody"s, Stryker and hundreds more. Here’s why you’ll thrive at Varicent:

• Innovate with Purpose: Build impactful solutions for customers worldwide.
• Join Excellence: Work in a diverse, collaborative, and innovative team.
• Shape the Future: Lead in redefining revenue optimization.
• Grow Together: Unlock your potential in a supportive environment.

Join us at Varicent—where your talent and ambition meet limitless opportunities for success!

You will play a crucial role in supporting weekly sprints, ensuring smooth execution of web development projects, and collaborating with cross-functional teams to improve website performance, engagement, and conversions.

What You’ll Do

• Ensure all development tasks within the weekly sprint cycle are kept up-to-date, completed within the deadline, and take full ownership of assigned projects.
• Improve mobile responsiveness and accessibility.
• Partner with Content and Product Marketing to transform digital journeys to drive business value and pipeline impact.
• Collaborate with designers, content creators, and other developers to create visually appealing, user-friendly, and highly functional websites that convert prospects and meet business goals.
• Work closely with the senior web developer to align on sprint priorities and technical execution.
• Translate the company brand promise, product positioning, solutioning, and go-to-market strategy into delightful digital experiences.
• Work with Product Marketing and Content to translate stakeholder needs into technical requirements and break down work into sprint deliverables.
• Experience drawing user insights and ideas for web experience optimizations from Hotjar analysis or other tools.
• Implement and manage tracking codes, event tracking, and pixels to support marketing initiatives using Google Tag Manager and GA4.
• Improve website speed and efficiency by minimizing render-blocking resources, optimizing JavaScript execution, implementing lazy loading, and leveraging content delivery networks (CDNs).
• Identify, troubleshoot, and resolve technical issues to ensure website stability, security, and performance.
• Maintain clear documentation of development processes to ensure knowledge sharing and alignment across teams.

What You Bring

• Knowledge of HTML, CSS, JavaScript , and familiarity with modern front-end frameworks (e.g., React, Vue.js, or similar).
• Experience with back-end development, API integrations, and database management.
• Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and event tracking setup.
• Familiarity with SEO best practices, technical SEO, and structured data markup.
• Familiarity with A/B testing and the ability to analyze data for optimization insights.
• Understanding of WCAG 2.1 accessibility standards and how to implement them.
• Experience with Git version control for collaborative development workflows.
• Documentation skills for tracking development strategies and best practices.
• Solution-oriented mindset with a proactive approach to problem-solving and debugging.
• Attention to detail, organizational, and time management skills.
• Excellent presentation, speaking, and communication skills, with the ability to manage cross-functional projects and drive digital outcomes.
• Expertise in creating digital strategy plans, focused on driving website engagement, conversions, leads, and marketing pipeline.
• Management skills with an ability to drive end-to-end agile projects, ensuring timely delivery and quality.

Extra credit (optional)

• Experience using Generative AI (GenAI) or LLMs to enhance web development workflows.
• Experience with interactive web experiences.
• Experience with Salesforce and CRM integrations.
• Experience with user insights and CRO using tools like Hotjar or CrazyEgg.
• Familiarity with data intelligence/visualization platforms such as Google Looker Studio.
• Experience extracting advanced insights from platforms like Google Analytics and HubSpot Analytics.
• Experience with A/B testing platforms, such as VWO.
• Experience with content management platforms, such as Gather Content.

Performance-based Success Criteria

First 3 months : Gain an understanding of our