Country Brand Lead mRNA Vaccines & Antivirals
Pfizer
Pfizer seeks a Country Brand Lead to develop and execute mRNA vaccine and antiviral strategies for Mexico. The role encompasses brand strategy, revenue growth, budget management, and cross-functional collaboration to maximize market access and portfolio value in infectious disease.
Responsibilities
- Develop and execute Mexico's mRNA vaccine strategic plan to maximize country access and revenue
- Manage revenue growth, lifecycle management, forecasting, and profitability targets for mRNA franchise
- Allocate and execute brand budgets aligned with local strategic pillars and market tactics
- Lead cross-functional project teams and drive matrix management between global, regional, and country teams
- Design and launch marketing awareness campaigns and omnichannel strategies for vaccines and antivirals
Requirements
- 5-10 years marketing or related function experience with specialty products
- Demonstrated vaccine experience or public access strategy in emerging markets/LATAM
- Bachelor's degree required; Master's degree or MBA preferred
- Strong English fluency, written and spoken
- Strategic thinking and ability to influence internal and external stakeholders
- Project leadership managing complex cross-functional teams
- Data analysis and P&L financial acumen
Vacante publicada el 5 días atrás
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