Social Media Manager

We are seeking an experienced Social Media Manager based in Mexico to lead local social media operations and develop a content strategy. This role will be responsible for building brand presence, improving online sentiment, managing local content execution, and driving audience engagement across digital platforms. The ideal candidate deeply understands Mexican internet culture, social trends, and platform behaviors, while also being capable of balancing brand storytelling with performance-driven

Responsibilities

:Social Media Strategy & Operation

• sDevelop and execute localized social media strategies across platforms including Facebook, Instagram, TikTok, X, and YouTub
• eBuild monthly content calendars aligned with branding and campaign objective
• sManage day-to-day social media operations, publishing schedules, and community engagemen
• tMonitor social sentiment and proactively manage online reputatio

nContent & Campaign Executio

• nCollaborate with design, branding, and marketing teams to create localized conten
• tLead content ideation for UGC, trend-based content, educational content, and campaign storytellin
• gSupport influencer and KOL/KOC campaign executio
• nEnsure all content aligns with brand positioning and local market ton

ePerformance & Insight

• sAnalyze platform performance, audience behavior, and campaign effectivenes
• sGenerate regular reporting and actionable insights to improve engagement and growt
• hStay updated on platform algorithm changes, social trends, and competitive activities in Mexic

o
Requirement

• s:8+ years of experience in social media, digital marketing, or content marketi
• ngStrong understanding of Mexican social media culture and consumer behavi
• orProven experience managing brand social media accounts at sca
• leExperience in fintech, lifestyle, consumer internet, or startup brands is preferr
• edStrong copywriting and storytelling skil
• lsFamiliar with social analytics tools and content planning syste
• msExperience working with influencers, creators, or PR agencies is a pl
• usStrong communication and project management skil
• lsCreative thinker with strong execution abili
• tyAble to work in a fast-paced and cross-functional environme
• ntFluent in Spanish and Engli