Marketing Analytics Analyst

This role supports Marketing needs and involves collecting, interpreting, and analyzing complex datasets to reveal trends, risks, and opportunities that guide strategic decisions. It supports the creation of dashboards, reports, and visualizations using tools like PowerPoint and Tableau, while ensuring data accuracy, integrity, and consistency. The role fosters collaboration across departments to align data initiatives with business needs and partners with the data engineering team to maintain data availability and reliability.

Job Responsibilities

• Consult with and influence Marketers and other stakeholders throughout the full campaign cycle to adopt strategies and constructs that optimize KPI performance
• Collaborate closely with Marketing stakeholders to understand campaign goals, tactics, strategies and KPIs
• Develop measurement strategies and measure campaign performance; generate and present meaningful and actionable insights in an influential manner that Marketers can use to drive KPI performance
• Collect, interpret, and analyze complex datasets to uncover trends, risks, and opportunities that inform strategic decisions
• Support the development of dashboards, reports and visualizations using tools like PowerPoint and Tableau
• Ensure the accuracy, integrity and consistency of the data used for analysis
• Foster collaboration with other departments to understand their needs and ensure that data initiatives are relevant and impactful
• Partner with the data engineering team to ensure our data is available and accurate
• Other job duties as assigned based on focus of the role

Education

Bachelor’s degree in Statistics, Economics, Mathematics, preferred or equivalent combination of education and work-related experience.

Experience

3–5 years’ experience in a relevant role or field

Technical Skills and Knowledge

• Proficiency in SQL and data manipulation techniques
• Proficiency in Excel and PowerPoint
• Experience with data visualization tools
• Strong analytical thinking, problem-solving skills and attention to detail

Please note that this is a hybrid position and requires going to the Guadalajara office 3-4 times per week.

If you're interested, please apply with your resume in English

Who we are

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.