Growth Automation & AI Content Engineer (RevOps)- Full Time
Cobalto Talent
Operación a nivel binacional entre México y Estados Unidos, escalando operaciones B2B de alto valor (High-Ticket) mediante tecnología, sistemas predecibles e Inteligencia Artificial.
No somos una empresa tradicional, ni un corporativo lento y burocrático; somos una firma de alto rendimiento donde los datos, los sistemas y la automatización dictan las reglas del juego. Si buscas un entorno cómodo para hacer marketing de la vieja escuela, no sigas leyendo. Si buscas dinamismo y cambio constante, este lugar es para ti.Misión del Puesto No buscamos a un mercadólogo tradicional, diseñador gráfico o creador de contenido manual. Buscamos a un operador técnico híbrido capaz de construir, operar y escalar sistemas de adquisición de clientes B2B utilizando infraestructura 100% automatizada (Zero-Human). Tu misión es transformar el presupuesto publicitario en reuniones de alto valor (High-Ticket) y escalar nuestra presencia digital ejecutando la visión estratégica mediante Inteligencia Artificial, dejando atrás la creación manual y las tareas repetitivas. Además construirás un evolución en el modelo de negocio de la compañía, automatizando y empaquetando tareas repetitivas, dejando a los humanos como arquitectos y optimizadores del sistema.
Responsabilidades Core
- Content Ops & Generación con IA: Producción, edición y escalado de videos y creativos para redes sociales utilizando herramientas de Inteligencia Artificial (HeyGen, CapCut Pro, ElevenLabs, Midjourney/DALL-E, entre muchas mas). Eres un operador que convierte directrices estratégicas en volumen de contenido mediante prompts y plantillas dinámicas a alta velocidad.
- Ingeniería de Embudos (GoHighLevel): Arquitecturar y optimizar landing pages, muros de pago integrados con Stripe, calendarios de agendamiento y secuencias implacables de nutrición por correo y SMS. Todo prospecto debe ser calificado y enrutado sin intervención humana.
- Orquestación de Datos ( Make.com ): Diseñar y mantener los webhooks y automatizaciones que conectan Meta Ads, GoHighLevel, bases de datos (Airtable/Softr) y APIs externas.
- Media Buying Algorítmico: Gestionar pauta publicitaria en Meta y LinkedIn Ads enfocándose estrictamente en el Costo por Adquisición (CPA) y Retorno de Inversión (ROAS). Implementar reglas de apagado y escalado basadas en el rendimiento diario de los datos.
- Prompt Engineering aplicado a Growth: Inyectar contexto estructurado en modelos LLM (Claude, GPT-4) para la generación masiva de copys para anuncios, correos de prospección hiper-personalizados y extracción de datos.
El Perfil que NO Buscamos (Red Flags)
- Diseñadores o editores manuales que tardan días en entregar un video en Premiere/Illustrator y se resisten a utilizar IA para multiplicar su velocidad.
- Community Managers enfocados en "likes", paletas de colores o estética por encima de la conversión y los sistemas.
- Perfiles teóricos que necesitan que un desarrollador externo les conecte una API, estructure un JSON o les configure un webhook.
Requisitos Técnicos Innegociables
- Dominio operativo de herramientas de IA generativa para video, audio y texto.
- Dominio avanzado de Make.com (o nivel experto en Zapier) para manipulación de JSON, iteradores, enrutadores y lógica condicional.
- Experiencia demostrable operando GoHighLevel (workflows, pipelines, triggers, automatización de calendarios).
- Dominio del Business Manager de Meta enfocado en conversión a embudos externos (Pixel, API de conversiones, eventos personalizados).
REQUIREMENTS
REQUIRED QUALIFICATIONS — GROWTH AUTOMATION & AI CONTENT ENGINEER - 3+ years of experience in Growth Marketing, Marketing Automation, Performance Marketing, or Marketing Technology.
- Proven experience building and scaling automated B2B customer acquisition systems.
- Strong hands-on experience with Generative AI tools for video, audio, image, and text production.
- Advanced proficiency in Make.com (or expert-level Zapier experience), including webhooks, JSON manipulation, iterators, routers, and conditional logic.
- Demonstrated experience operating GoHighLevel (GHL), including workflows, pipelines, triggers, calendars, and marketing automation.
- Strong experience managing Meta Ads campaigns, focused on lead generation and conversion through external funnels.
- Technical knowledge of Meta Business Manager, Meta Pixel, Conversions API, and custom conversion events.
- Experience building and optimizing landing pages, sales funnels, booking calendars, and automated lead nurturing sequences.
- Experience integrating platforms such as Meta Ads, GoHighLevel, Airtable, Softr, Stripe, and external APIs.
- Ability to design, implement, and troubleshoot webhooks, API integrations, and automated data flows.
- Experience developing AI-powered content at scale using tools such as HeyGen, CapCut Pro, ElevenLabs, Midjourney, DALL-E, or similar platforms.
- Strong knowledge of Prompt Engineering and practical experience using LLMs such as ChatGPT, Claude, or GPT-based models.
- Experience generating and optimizing ad copy, personalized outreach emails, and automated content using AI.
- Strong understanding of performance marketing metrics, including CPA, ROAS, conversion rates, and lead acquisition costs.
- Ability to manage and optimize multiple campaigns, automation workflows, and acquisition systems simultaneously.
- Strong technical troubleshooting skills, including the ability to diagnose API integrations, webhook failures, JSON structures, and data synchronization issues.
- Bilingual communication skills (English/Spanish) are desirable, given the company's binational operations.
- Strong analytical, technical, and problem-solving skills.
- High level of autonomy, ownership, adaptability, and execution speed.
- Ability to thrive in a fast-paced, high-performance environment with constantly evolving priorities.
- Results-driven mindset, prioritizing automation, scalability, efficiency, and revenue generation over vanity metrics.
IDEAL PROFILE
3+ years of experience + Growth Marketing / Marketing Automation background + Advanced Make.com + GoHighLevel expertise + Meta Ads + API integrations + AI-powered content production + Prompt Engineering + B2B lead generation funnels + CPA/ROAS optimization + strong technical execution and ownership.
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