Senior Media Buyer
Credy
We're hiring: Senior Media Buyer (Mexico Market) — Credy
Credy is scaling a performance-driven lead generation operation for financial institutions across Mexico. We're looking for a Senior Media Buyer to own paid acquisition end-to-end — strategy, budget, creative testing, and funnel optimization.
This isn't a "run someone else's playbook" role. You'll build the media buying function from the ground up.
What you'll do
▪️ Plan, launch & optimize campaigns across Meta, Google, TikTok & programmatic
▪️ Own budget allocation and pacing
▪️ Run structured A/B tests on creative, audience & offer to drive down CPL/CPA
▪️ Analyze funnel performance from click → qualified lead → conversion
▪️ Negotiate with ad platform reps as spend scales
▪️ Mentor & eventually manage junior media buyers
▪️ Report to leadership with real insights, not just dashboards
✅ What we're looking for
▪️ 4+ years hands-on media buying, ideally in lead gen (financial services or another regulated/high-CPL vertical)
▪️ Deep platform expertise: Meta Ads Manager & Google Ads minimum; TikTok, programmatic or native a plus
▪️ Fluent in CPL, CPA, ROAS, LTV — comfortable making budget calls based on the numbers
▪️ Experience buying media in Mexico or broader LatAm
▪️ Professional English
▪️ Strong analytical instincts — spreadsheet as comfortable as ads dashboard
▪️ A builder's mindset
⭐ Nice to have
▪️ Fintech / lending experience
▪️ Attribution modeling & multi-touch funnels
▪️ Experience managing a small team or agency of buyers
▪️ Fluent Spanish
Why Credy
▪️ Ground-floor opportunity — build and scale a new lead gen operation from scratch
▪️ Direct access to leadership, real influence over strategy
▪️ Competitive salary + performance-based bonus tied to results
#Hiring #MediaBuying #PerformanceMarketing #Fintech #Mexico #LeadGeneration #Remote
Vacante publicada el 1 día atrás
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