Content Writer (Guadalajara)

Job SummaryAs a Content Creator at Projects Abroad, you will be responsible for crafting engaging and informative content that drives action and inspires our audience. You will play a pivotal role in creating high‑quality trip itineraries on demand, as well as managing our website, blog, and other marketing materials. Your ability to write compelling copy, understand SEO, and leverage AI tools will be essential to your success in this role.

Key Responsibilities

• Develop high‑quality trip itineraries on demand, tailored to the specific needs and interests of our clients.
• Update and maintain website content, ensuring accuracy, informativeness, and optimization for search engines.
• Write engaging blog posts on travel, volunteering, and cultural exchange topics.
• Create and update brochures, leaflets, and other marketing materials.
• Leverage AI tools such as Bard, Gemini, and ChatGPT to generate original content and streamline creation.
• Conduct SEO research to identify relevant keywords and optimize content for improved visibility.
• Track and analyze performance, identify improvements, and provide optimization recommendations.

Qualifications and Skills

• Excellent writing and editing skills.
• Strong understanding of SEO principles and best practices.
• Experience using content management systems.
• Proficiency in AI tools like Bard, Gemini, and ChatGPT.
• Ability to work independently and as part of a team.
• Strong attention to detail and organizational skills.
• A passion for travel and international development.

Technical Skills

• CMS: Currently bespoke but moving to WordPress in ****.
• CRM: Currently bespoke but moving to HubSpot in ****.
• Image editing: Canva, InDesign, & Premiere Pro (Adobe Creative Cloud).
• Analytics & SEO: Google Analytics, Semrush, and Search Console.
• Google Workspace: Gmail, Docs, and Sheets.

Personal Attributes

• Collaboration: work confidently with others in the marketing team, and with Projects Abroad, across different seniorities and time zones.
• Curiosity: actively interested in writing for the web, trends, best practice, digital media, search engine updates, CMS, AI, and new engagement opportunities.
• Confidence: write for marketing, understand the role of writing in motivating action and supporting business success, and champion good writing internally.
• Creativity: generate great content and work with any content provided to create world‑class copy.

Experience

• Minimum of two years writing for the web, either freelance, in‑house, or agency.

Compensation and Location

• Pay: $18,****** - $22,****** per month.
• Work location: Hybrid remote in *****, Guadalajara, Jal.
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