MEX - Sr. Media Buyer/Paid Media Specialist

Job Title: Sr. Media Buyer/Paid Media Specialist (Home Decor & Lifestyle)

Contractor Fee: $3,000 - $4,000/month (USD)

Work Arrangement: Remote

Engagement Type: Independent Contractor

Commitment: Full-time (Approx. 40 hours/week)

Company Overview:

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses that are experienced in remote hiring and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have experience in offshore team-building and aim to help businesses leverage global talent.

About This Role:
We are hiring a Sr. Media Buyer/Paid Media Specialist for a DTC furniture and home decor brand serving the US market. You will own paid media execution, improve customer acquisition, and scale profitable growth across multiple advertising channels. This hands-on role combines media buying, creative strategy, and email and SMS marketing, with a strong focus on Meta Ads Manager and Google Ads.

Key Responsibilities:

• Own paid media campaigns: Plan, launch, manage, and optimize campaigns across Meta, Google, TikTok, AppLovin, and Pinterest, including campaign structure, targeting, bidding, testing, and scaling.

• Manage budgets and profitable growth: Build media plans, allocate spending across channels, and adjust budgets based on performance and business priorities. Lead prospecting and retargeting strategies to acquire customers efficiently.

• Guide creative strategy: Work with the creative team to develop effective concepts, hooks, messaging, offers, and formats. Turn performance insights into clear briefs and actionable feedback while maintaining brand consistency.

• Lead structured testing: Develop creative and campaign testing roadmaps, identify winning approaches, and use findings to guide future tests and scaling decisions.

• Execute email and SMS marketing: Use Klaviyo and Postscript to build and optimize campaigns, automated flows, segmentation, and tests that improve conversion, repeat purchases, and customer lifetime value.

• Analyze performance and improve conversion: Monitor acquisition costs, ROAS, blended marketing efficiency, conversion rates, and contribution margin. Identify opportunities across ads, landing pages, product pages, and offers.

• Maintain reporting and campaign quality: Report on results, budget pacing, learnings, and next steps. Check tracking, settings, links, offers, and creative before launch, resolve issues promptly, and stay current with platform changes.

Software/Platforms/Tools:

• Meta Ads Manager and Google Ads

• TikTok Ads, AppLovin, and Pinterest Ads

• Klaviyo and Postscript for email and SMS marketing

• Shopify, Google Analytics 4 (GA4), and third-party attribution tools (nice to have)

Qualifications:

• At least 3 years of hands-on paid media buying experience.

• Previous experience working with DTC brands selling to the US market.

• Both agency experience and in-house brand experience are required.

• A proven track record of personally managing advertising budgets exceeding US$250,000 per month, with responsibility for allocation, optimization, and results.

• Advanced, hands-on expertise in both Meta Ads Manager and Google Ads.

• Hands-on experience with TikTok Ads, AppLovin, and Pinterest Ads.

• Practical experience using Klaviyo and Postscript for email and SMS campaigns and automated flows.

• Strong knowledge of creative strategy, creative direction, copywriting, and branding.

• Strong analytical skills and an understanding of eCommerce economics, attribution, and profitable scaling.

• Ability to work independently, take ownership, communicate clearly, and turn insights into action.

Nice to Have:

• Experience in home decor, furniture, interiors, or closely related categories.

• Experience marketing higher-consideration products with longer purchase journeys.

• Familiarity with Shopify, GA4, and third-party attribution tools.

• Experience with incrementality testing and measuring advertising impact beyond platform-reported ROAS.

Shift Schedule :

• Monday to Friday, with flexible working hours.

• Availability to overlap with US Pacific Time business hours for team check-ins and collaboration.

• Exact working hours and required overlap will be agreed upon directly between the contractor and the client.