Especialista en marketing junior (contractor) (Guadalajara)

We're dedicated to delivering top‑notch service to our customers and know that our employees are key to making that happen. Our team works together towards common goals and we value each member's contributions to our mission of continuous improvement and innovation.

Responsibilities

• Develop and manage all aspects of our marketing strategy alongside the existing marketing team.
• Create, implement, track, and optimize digital and traditional corporate marketing campaigns across various channels.
• Collaborate with internal stakeholders (Product Development, Business Intelligence, Creative, Finance, Legal, and Executive Management) on high‑level initiatives and global projects.
• Support the marketing and sales team with corporate marketing activities, demonstrating expertise in optimization, advertising, social media, PR, direct marketing, event planning or sponsorships, and content creation.
• Develop game marketing strategy to attract and retain players in a competitive market.
• Implement targeted marketing campaigns that drive player engagement and commercial results.
• Build hype for game launches to increase user acquisition.
• Identify appropriate influencers for video game marketing.
• Track all marketing activity and provide analysis and guidance to identify areas for improvement.

Qualifications

• At least 2+ years of marketing experience in a gaming, agency, or corporate environment.
• Experience in brand management, product marketing, or marketing operations.
• Experience with various social media platforms, content creation and management, and community management.
• Skilled in analytical and quantitative thinking with the ability to assess KPI data and focus on ROI metrics.
• Highly responsive, versatile, and adaptable when working across multiple business units and product teams.
• Strong collaboration, communication, presentation, organizational, and writing skills.
• Meticulous detail orientation and proficiency in using content management systems.
• Proficiency in social media scheduling, automation, and profile management (e.g., Emplifi or equivalent).
• Proficiency in content creation tools (e.g., Beefree, Giphy, Canva).
• Experience with email marketing and subscription management (e.g., Mail Chimp).
• Experience with advertising platforms (Google Ads, Facebook, YouTube).
• Experience with data reporting and analysis (Google Analytics).