Trade Marketing Manager

TRADE MARKETING MANAGER

About the Role

We are looking for a passionate and experienced Trade Marketing Manager to design and lead the commercial and channel strategy for SKINTIFIC México. This role owns the trade investment agenda, translating brand strategy into channel-specific plans that accelerate sell-in and sell-out, strengthen category performance, and maximise return on every peso invested at the point of sale.

Working at the intersection of Sales, Marketing and Finance, you will define pricing and promotional architecture, build Joint Business Plans with our key retail partners, and turn shopper, category and market data into commercial decisions that drive profitable growth across Modern Trade, Pharma, Specialty Beauty and eCommerce.

Are You Ready to Grow With SKINTIFIC?

Key Responsibilities

Channel & Commercial Strategy

• Define and lead the national Trade Marketing strategy across Modern Trade, Pharma, Specialty Beauty, Wholesale and eCommerce channels.

• Translate brand and marketing plans into channel-specific and customer-specific commercial plans, tailored to each retailer’s shopper profile.

• Build the Route to Market strategy and define the portfolio, assortment and pack-price architecture per channel.

• Lead the commercial calendar, aligning product launches, seasonal campaigns and promotional cycles with Sales and Marketing.

Trade Investment & Profitability

• Own and govern the A&P and trade investment budget, ensuring disciplined allocation and measurable return.

• Design the promotional strategy and pricing architecture, protecting margin while driving volume and market share.

• Measure and optimise promotion ROI, reallocating investment towards the highest-performing mechanics, customers and categories.

• Partner with Finance on P&L management, trade spend accruals, profitability analysis and budget forecasting.

Customer & Joint Business Planning

• Co-develop Joint Business Plans (JBP) with key retail partners, defining shared growth targets, investment commitments and activation calendars.

• Support Key Account Managers in customer negotiations with data-driven proposals, category stories and business cases.

• Build strong relationships with retail partners, distributors and internal stakeholders across the organisation.

Category Management & Shopper Insights

• Lead category management initiatives: planogram recommendations, assortment optimization, shelf strategy and space allocation.

• Translate shopper, consumer and market insights into actionable commercial recommendations and in-store activation concepts.

• Monitor competitive activity, pricing dynamics and category trends to identify growth opportunities and mitigate risks.

Execution & Activation

• Define in-store execution standards, visibility guidelines and POP material strategy, partnering with the Retail team on deployment.

• Lead the development of trade materials, displays and merchandising assets, managing agencies and external suppliers.

• Ensure perfect store execution through clear guidelines, tracking mechanisms and post-activation evaluation.

Reporting & Business Analysis

• Prepare regular sales reports, account reviews and business performance updates for local and regional leadership.

• Track KPIs including sell-in and sell-out growth, market share, distribution, inventory turnover, trade spend efficiency and promotion ROI.

• Build dashboards and analytical models to support decision-making, using Nielsen, Kantar and internal sales data.

• Provide data-driven recommendations to improve account performance, channel profitability and operational efficiency.

Requirements

Experience & Education

• Bachelor’s degree in Business Administration, Marketing, Economics, Finance or a related field. Postgraduate studies are a plus.

• Minimum 5 years of experience in Trade Marketing, Customer Marketing or Category Management within beauty, skincare, cosmetics, pharma or FMCG.

• Solid experience in Modern Trade and Pharma channels; experience with Specialty Beauty retailers and eCommerce is highly valued.

• Background in multinational beauty, personal care, pharma or FMCG companies strongly preferred.

Technical Skills

• Advanced Excel is mandatory

• Advanced English is mandatory

• Strong command of market data platforms: Nielsen, Kantar, IQVIA or equivalent.

• Solid financial acumen: P&L understanding, margin analysis, pricing structures and trade spend management.

Competencies

• Analytical mindset with the ability to turn complex data into clear, actionable commercial recommendations.

• Excellent stakeholder management and cross-functional leadership across Sales, Marketing, Finance and Supply Chain.

• Strong negotiation, communication and presentation skills at senior management level.

• Highly organised, with strong execution capability and comfort operating in a fast-paced, high-growth environment.

• Entrepreneurial and hands-on: able to build processes from scratch in a newly established market operation.

Why Join SKINTIFIC

• Join one of the fastest-growing beauty brands in the region, at the very start of its Mexican operation.

• High-impact role with genuine ownership of the commercial agenda and direct exposure to regional leadership.

• Build the trade marketing function from the ground up, shaping processes, standards and ways of working.

• Dynamic, collaborative and multicultural working environment.

• Opportunity to grow together with a rapidly expanding international business.

Business Unit Summary

SKINTIFIC is a science-driven skincare brand dedicated to delivering high-performance products for diverse skin concerns. Backed by data and trusted by millions of consumers across Asia, we are expanding rapidly into new markets — and Mexico is one of our key growth priorities.