Area Director of Sales, Mexico (Playa del Carmen)

Belmond seeks a highly motivated and strategic Area Director of Sales to spearhead commercial success across our exceptional Mexican properties: Maroma, A Belmond Hotel, Riviera Maya and Casa de Sierra Nevada, A Belmond Hotel, San Miguel de Allende, plus exciting upcoming openings.

Are you a proven sales leader with a passion for luxury hospitality? In this pivotal role, you will be responsible for driving revenue growth, expanding our market presence, and maximizing business conversion across all segments. We’re looking for a visionary leader with relentless commercial drive and a passion for excellence.

Main Responsibilities

• Define and execute the commercial strategy for Mexico, ensuring aggressive revenue growth and profitability.
• Lead, coach, and inspire the Area sales team (Associates, Sales Managers, Catering, Executives).
• Expand market share across leisure, groups, celebrations, corporate segments, both B2B and B2C markets.
• Develop strategic partnerships with luxury travel consortia, agencies, and LVMH Maisons.
• Develop annual sales forecasts and plans with monthly and quarterly objectives, and establish a monthly sales report outlining all key achievements.
• Work in collaboration with the Area Director of Marketing and the Marketing team to ensure resources are available to deliver the Sales Plan.

Requirements

• Bachelor’s degree in business, Sales, Marketing or equivalent.
• 7‑10 years of senior leadership experience in luxury hospitality sales.
• Proven track record of exceeding revenue targets and driving market share growth.
• Strong leadership and team development skills.
• Strategic thinker with ability to execute hands‑on when required.
• Extensive network in luxury travel segment (consortia, agencies, HNWI).
• Fluency in Spanish and English, both written and spoken.
• Willingness to travel nationally and internationally.

Benefits

• Competitive salary.
• Benefits scheme above the law.
• Private Health Insurance and Life insurance.
• Training and Development Plans.
• Performance bonus.

Location: Mexico, Playa del Carmen

Department: Sales & Marketing

Employment type: Full-time

Experience: Director