Buchanan´s & Old Parr Brand Manager (Ciudad de México)

Role Overview

As Buchanan's Senior Brand Manager, your main responsibility will be to promote the brand image & brand sales growth through the creation and execution of brand strategies, brought to life through advertising, packaging, communications, pricing and promotional activities across all media.

Responsibilities

• Consistent alignment between reserve strategy and innovation portfolio
• Consistently deliver great performance.
• Ability to encourage and influence others within the business.
• Build extraordinary relations with those who work internally and externally; multifunctional and multi‑market team working.
• Capable of challenging and influencing thinking across a broad range of collaborators.
• Lead the team; work with them and in their development. Support them so that they can perform at their best.
• Delivery of a successful Core (with focus in STD and DLX) business strategy (based on brand health and profitability/sales) short and long term.
• Delivery of successful brand strategy (based on brand health and profitability). Short‑term and long‑term brand strategies.
• Responsible for Game planning development and execution; Brand communication strategy, ATL as BTL.
• Agencies management, to develop true partnership.
• Influence key collaborators to improve business opportunities and alliances; lead global brand relationship, influencing them to align the market strategy.
• Make cultural impact with the brand equity through brand’s passion points.

Qualifications & Experience Required

• Proficient Numerical Skills
• Bachelor in BA, or similar.
• Strong Critical Thinking Capabilities
• Strong leadership capabilities.
• Proactive
• Strong Teamwork Skills
• Proficient English/ Spanish
• Previous experience as Sr Brand Manager

Employment Details

Worker Type: Regular

Primary Location: Mexico City

Inclusive and Diverse Culture

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

Flexibility

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part‑time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.