Sr. Video GTM Specialist Mexico, VSS International, Amazon Ads

Sr. Video GTM Specialist Mexico, VSS International, Amazon Ads

At Amazon Advertising, we sit at the intersection of advertising, streaming, and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer's experience and generate a positive return on investment for our advertising partners. We offer unique advertising products, enterprise ad tech, and premium brand placements on our owned and operated streaming properties, including Prime Video, Live Sports, Twitch and FireTV, as well as on third-party publishers via Amazon Publisher Services and our Open Internet video offering.

We strive to make advertising relevant so that customers welcome it and advertisers can easily implement it. If you're interested in innovative advertising solutions with a relentless focus on the customer, you've come to the right place!

The Video GTM and Specialist team sits squarely between the product teams who make our ad solutions, and the sales teams who sell it. Partnering across WW and Regional Product, GTM, Specialist, Sales and Publisher teams to help architect video advertising growth.

We are seeking a Mexico Video GTM to join our organization focused on driving the unified go-to-market strategy for advertising solutions across Amazon's Video properties in Mexico with specific coverage across Prime Video Ads, Live Sports and Streaming TV. The ideal candidate will have deep video expertise including streaming TV (STV) and ad tech, bringing innovative products and solutions to market, and partnering across teams to lead the industry in driving video solutions for customers. You'll bridge the crucial gap between market needs and product development, ensuring our advertising customers understand how our video solutions meet business objectives across Mexico.

This is an exciting opportunity to be part of a fast-growing and entrepreneurial organisation, bringing passion for video-centric advertising and innovative thinking to grow adoption of Amazon Video Ads and scale revenue across one of the world's most dynamic advertising regions.

Do you want to shape how Amazon partners with the technology ecosystem to deliver value at scale? As a Technical Business Developer III, you will identify, evaluate, negotiate, and manage complex partnerships that drive meaningful business outcomes across organizations. You will define and execute business development strategy that complements product direction, turning market insights and partner and customer feedback into actionable plans that influence product roadmaps and go-to-market approaches. This role puts you at the center of high-impact deal-making, cross-functional collaboration, and strategic planning.

Key job responsibilities

• Own the end-to-end GTM strategy for Amazon’s video advertising offerings in Mexico across Prime Video Ads, Live Sports, and Open Internet Video/STV
• Develop the vision for positioning, pricing, packaging and planning of Amazon’s video advertising solutions, in alignment with WW and local teams
• Maintain a firm grasp of the Mexico video advertising marketplace and competitive landscape to identify, assess and act on emerging opportunities
• Conduct quantitative analysis of demand, including opportunity sizing across traditional demand channels and emerging demand sources specific to Mexico
• Analyse and recommend trade-offs between price, volume and yield-generating strategies
• Identify and provide the right metrics to measure success, providing meaningful feedback to stakeholders through ownership of monthly organizational business reviews
• Effectively communicate the business strategy to all levels of the organization, up to and including SVPs
• Work directly with Mexico Video Sales Specialists (VSS), Large Customer Sales (LCS), Global Growth Sales (GGS) and local sales teams on enablement and demand generation strategies to achieve revenue and adoption targets
• Partner cross-functionally to develop compelling narratives around our video and ad tech advertising solutions and drive sales enablement and demand generation strategies
• Aggregate Mexico Voice of Customer (VOC) and partner with WW GTM to drive video solutions for customers and revenue growth across Amazon’s video properties
• Drive growth of Prime Video Ads, Live Sports and Open Internet Video offerings, including business management in support of Video org goals around revenue, product adoption and advertiser maturity advancement
• Produce stack-ranked Mexico sales priorities to influence product requirements, roadmap decisions and trade-offs
• Partner cross-functionally to develop and deliver sales enablement content, tools and training tailored to the Brazil marketplace and sales team needs

A day in the life

• Works alongside the Video Sales Specialist team to connect global GTM and Product teams to local sales teams and advertising customers
• Connects with WW Product and GTM teams to translate global roadmap updates into Mexico-specific go-to-market actions
• Reviews pipeline and demand signals with VSS and local sales teams
• Develops and iterates on positioning narratives, pitch decks, and enablement assets
• Analyses market data and competitive intelligence to inform pricing and packaging decisions
• Leads or participates in monthly business reviews, presenting performance metrics and strategic recommendations

About the team

Our team sits at the heart of Amazon Ads’ international expansion, driving the video advertising growth story across new and emerging marketplaces. We start with the customer and work backwards in everything we do. We believe that advertising, when done well, enhances the customer experience — building unique connections between brands and consumers, from discovery to loyalty, in a way unlike any other media platform at scale. The Video GTM and Specialist team operates with the pace and ambition of a start-up, backed by the scale and infrastructure of Amazon.

Basic Qualifications

• 5+ years of professional or military experience
• Knowledge of publisher ad tech stacks and/or advertising technology
• 6+ years of Go-To-Market, Business Development, Sales, or Consulting experience
• Knowledge of the AdTech industry (e.g., Ad Servers, SSPs, DSPs)
• Experience working with and influencing senior level stakeholders
• Experience at a media, entertainment or advertising technology company
• Deep knowledge of the Mexican digital media and advertising landscape, including agency structures, buying behaviours and market dynamics
• Strong analytical and quantitative skills with the ability to use data and metrics to build business cases, develop opportunity models and conduct root cause analyses
• Excellent communication skills (written and verbal) in English and Spanish
• Experience building and deploying GTM strategies with emphasis on packaging, positioning and messaging

Preferred Qualifications

• Experience interpreting data and making business recommendations
• Experience explaining complex technical concepts to various business and technical audiences
• Experience representing and advocating for a variety of critical customers and working cross-functionally
• Extensive knowledge of digital media, video advertising and Ad Tech (e.g. DSPs, programmatic media, premium digital video, performance advertising, identity resolution)

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