Marketing Graphic Designer (Guadalajara)

About Us

GDL Connect is a US-based company with operations in Guadalajara, Mexico, providing top-tier nearshoring staffing solutions to lower operational costs without compromising company culture. The company focuses on cross-cultural excellence to empower businesses to focus on expansion and growth.

About the role

The Marketing Designer will support the marketing team by creating high-quality visual content, marketing assets, motion graphics, and branded materials that enhance marketing initiatives. This role is responsible for maintaining visual consistency across all customer-facing channels while helping scale content production through the creation of reusable Canva templates and creative assets.

Key Activities

Marketing & Social Media Design

• Design social media graphics, carousel posts, and visual content for digital campaigns.
• Create graphics for newsletters, email marketing campaigns, blogs, and educational content.
• Develop promotional materials for webinars, events, and product launches.
• Repurpose existing content into new visual formats.

Motion Graphics & Video Support

• Create motion graphics and simple animations for social media and marketing campaigns.
• Design YouTube and webinar thumbnails.
• Develop video overlays, title cards, lower thirds, and branded visual elements.
• Support visual consistency across all video content.

Sales & Marketing Materials

• Design sales presentations and conference materials.
• Create one-pagers, white papers, case studies, and other marketing collateral.
• Develop trade show and event graphics.
• Assist with presentation design and visual storytelling.

Website & Brand Assets

• Create graphics and visual elements for website pages.
• Design icons, illustrations, and supporting graphics.
• Maintain brand consistency across all customer-facing materials.
• Organize and manage brand asset libraries.

Canva Template Development

• Create editable Canva templates from approved designs.
• Develop reusable templates for social media, presentations, webinars, events, sales collateral, and marketing campaigns.
• Help improve marketing efficiency and scalability through template standardization.

Requirements

Required Qualifications

• 2+ years of graphic design experience.
• Strong portfolio showcasing marketing and digital design projects.
• Proficiency in Adobe Creative Suite, including:
  • Photoshop
  • Illustrator
  • InDesign
  • After Effects
• Experience creating social media graphics and marketing assets.
• Experience developing motion graphics and simple animations.
• Strong attention to detail and commitment to visual consistency.
• Ability to manage multiple projects and deadlines effectively.

Preferred Qualifications

• Experience using Canva.
• Video editing experience.
• Experience designing a wide variety of marketing materials, from product mockups to social media carousels.
• Experience working with SaaS or technology companies.

Benefits

• Com petitive base salary
• Full law benefits ( 20 days of Christman bonus at year, 37.5% instead of 25% of vacation bonus)
• Pu nctua lity and attendance bonus of $2,200 MXN tax free monthly
• Caja de Ahorro
• Ex cellence bonus of $1,000 MXN tax free trimestral