Marketing Manager (Celaya)

Marketing Manager (individual contributor)

The role will play a major part in managing, planning, and executing high‑quality programs for North America as part of Schneider Electric Advisory Services (SEAS), specifically in the United States and Canada.

Responsibilities

• Strategic Market Understanding
  • Develop a deep understanding of regional market trends and regulations.
  • Leverage AI‑driven market intelligence tools to identify emerging trends, customer behaviors, and competitive insights.
  • Enable data‑informed decision‑making through predictive insights and scenario modeling.
• Strategic Marketing Approach
  • Collaborate on an innovative, customer‑centric marketing plan aligned to the annual business plan.
  • Optimize channel mix, targeting, and personalization strategies across paid, owned, and earned media.
  • Continuously refine programs using AI‑supported forecasting and performance modeling.
  • Update plans quarterly to reflect evolving customer needs and AI‑derived insights.
  • Leverage marketing automation through Salesforce Marketing Cloud (SFMC) and data/analytics to map and optimize customer journey.
• Stakeholder Management & Communication
  • Constant interaction with internal and external stakeholders.
  • Ensure prompt alignment, timeliness, communication, and execution of all marketing activity.
  • Communicate marketing plan and results to commercial leadership and cross‑functional leadership quarterly.
• Sales Enablement
  • Understand audience pain points and support consulting teams with effective tools.
  • Develop sales materials (slideware, scripts, assets) using AI‑assisted content generation and personalization.
  • Enable teams with training on how to incorporate AI into client conversations and solution positioning.
• Customer Stories
  • Strategically leverage and amplify customer stories.
  • Identify high‑impact narratives, analyze engagement, and optimize content performance.
  • Support event integration and storytelling amplification through content re‑purposing.
• Event Support
  • Support in‑person events as a lead‑generation channel to meet business and growth objectives.
  • Handle Schneider Electric‑hosted and select third‑party events where we exhibit or speak.
• Content Creation
  • Concept and develop high‑quality marketing assets across formats.
  • Use AI tools to accelerate ideation, drafting, design assistance, and content variation at scale.
  • Ensure all AI‑assisted outputs align with brand standards and messaging accuracy.
  • Experiment with emerging AI‑driven formats (interactive content, dynamic personalization, etc.).
• Measurement and Insights
  • Apply a test‑and‑learn approach across all marketing activity.
  • Leverage AI to analyze performance data, uncover patterns, and recommend optimizations in real time.
  • Use predictive analytics to inform campaign adjustments and investment decisions.
  • Share insights proactively, combining human judgment with AI‑driven recommendations.

What will make you successful

• A passionate, well‑respected, natural‑born leader and collaborator with a go‑get attitude.
• Creativity and a high degree of initiative and proactive management.
• Proven track record of translating business objectives into innovative and disruptive programs.
• Curiosity and adaptability in leveraging emerging technologies, including AI.
• Strong communication, presentation, and budget management skills.
• Ability to work well across all levels of the organization and mentor junior staff.
• Open to change and embraces continuous improvement.

Requirements

• Track record of delivering value and innovation in previous marketing roles.
• More than 4‑5 years of experience in marketing.
• Bachelor’s degree in marketing or a related field.
• Experience and interest in energy, efficiency or sustainability industries strongly preferred.
• Demonstrated ability to drive GTM strategies, synthesize complex topics, create compelling value propositions and sales tools.
• Writing, design, and/or presentation samples must be provided.
• Comfort working in an AI‑augmented environment, including prompt development, output validation, and iterative refinement.
• Proficiency using Salesforce Marketing Cloud (SFMC) as a CRM tool and foundational repository for customer engagement data.
• Proficiency in Microsoft365 with advanced PowerPoint skills preferred.
• Excellent verbal, written, and presentation skills in English.
• Strong project‑management skills, with experience using workflow‑management platforms such as Monday.com and Teams.
• Preferred location: Queretaro or Celaya, Guanajuato.
• Ability to work under hybrid schemes (two days at offices).

What's in it for you

Benefits and professional growth opportunities will be discussed during the interview process.

Equal Opportunity Employment

Schneider Electric is an Equal Opportunity Employer. We provide equal employment and advancement opportunities regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status or any other legally protected characteristic.