Marketing Intern

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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Team Overview

Being part of the Marketing team will give you the unique opportunity to help drive growth in one of the fastest-growing companies ever. Be prepared for a hectic, fast-paced, and challenging environment. Never a dull moment!

You will be constantly seeking solutions that scale, while overseeing the growth of our business. Your processes and projects will directly contribute to DiDi's growth in Mexico!

Role Responsibilities

• A creative, analytical, and motivated person who wants to begin a career in the Marketing team.
• Providing significant support to the Marketing Manager in the Marketing Daily User Campaigns, Analytics, and Reporting.
• Deep diving into customer service interactions to identify qualitative insights and improvement opportunities.
• Supporting market research and A/B tests to identify opportunities.
• Benchmarking analysis and reporting, highlighting relevant insights.
• Supporting Marketing campaigns impacting traffic, growth, and engagement.

Role Qualifications

• Students of bachelor’s degree in Marketing, Administration or Business.
• Fluent in English and Spanish.
• Strong analytical and critical thinking skills.
• Knowledge and interest in data analysis applied to business and marketing.
• Deeper interest in Marketing Strategy.
• Interest in a hands‑on team player role, as well as a self‑driven way of working.
• Creative and analytical thinking.
• Decision‑making based on data and insights.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data‑driven – We are strong believers in making informed decisions, that’s why we are data‑driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win‑win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That’s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

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