Trade Marketing Executive

JOB PROFILE

Trade Marketing Executive (Field)

Area: Commercial

Reports to: Commercial Director

Functional relationship with: Key Account Managers, Key Account Executives, Logistics, Marketing.

Work zone: Field (daily visits to client stores)

JOB PURPOSE

Ensure flawless execution of the commercial strategy at the point of sale through correct product display, strengthening relationships with store staff, maintaining floor inventory availability, and identifying opportunities that drive sales and improve the consumer experience.

Their main mission is to turn a purchase order into real sales to the end consumer, ensuring the product is visible, available, and correctly presented.

MAIN RESPONSIBILITIES

1. Point-of-Sale Execution:

• Visit assigned stores according to the established route.
• Verify correct product display.
• Execute planograms and visual guidelines.
• Maintain brand image standards.
• Ensure the product is correctly labeled.
• Correct improper product placement.
• Improve product presentation.

2. Inventory Management:

• Check inventory on the sales floor.
• Detect shortages.
• Locate merchandise in the warehouse.
• Request internal restocking.
• Identify low-turnover products.
• Detect out-of-stock merchandise.
• Monitor critical inventory.

3. Commercial Relationships:

• Maintain excellent relationships with:
• Store managers
• Department heads
• Supervisors
• Floor staff
• Warehouse staff
• The goal is to facilitate operations and foster collaboration to increase sales.

4. Display Development:

Seek opportunities for:

• End caps
• Islands
• Promotional tables
• Mannequins
• Temporary displays
• Additional space
• Negotiating directly with store operations.

5. Commercial Intelligence: Gather information on.

Competitors:

• New products.
• Prices.
• Promotions.
• Shelf space.
• New brands.
• POP material.

Market:

• Trends.
• Consumer preferences.
• Best-selling products.
• Staff feedback.

6. Commercial Support:

Support during:

• Launches
• Store openings
• Presales
• Promotions
• Buen Fin
• Hot Sale
• Special events

7. Training: Train store staff on.

• Product benefits.
• Differentiators.
• Technical features.
• Brand history.
• New products.

DAILY RESPONSIBILITIES

Each visit must include, at minimum:

✅ Check inventory.

✅ Check warehouse.

✅ Restock the floor.

✅ Organize display.

✅ Correct pricing.

✅ Take photographs.

✅ Identify opportunities.

✅ Speak with the manager.

✅ Speak with sales staff.

✅ Log issues.

✅ Report on competitors.

KPIs

Execution

• Route compliance.
• Stores visited.
• Average time per visit.

Display:

• % planogram compliance.
• Number of special displays obtained.
• Additional space won.
• POP material installed.

Inventory:

• % floor availability.
• Shortages detected.
• Restocks completed.
• Products recovered from the warehouse.

Commercial:

• Sell-through increase.
• Increase in units displayed.
• Increase in brand space.
• Campaign compliance.

Market Intelligence:

• Competitor reports.
• Price reports.
• New products identified.
• Trends detected.

COMPETENCIES

Technical:

• Visual Merchandising.
• Retail.
• Inventory.
• Planograms.
• Excel.
• Mobile apps.
• CRM.
• Commercial photography.

Soft Skills:

• Excellent communication.
• Negotiation.
• Results orientation.
• Organization.
• Planning.
• Autonomy.
• Persistence.
• Service attitude.
• Proactivity.
• Observation skills.

IDEAL PROFILE

Education:

Bachelor's degree or technical program in:

• Marketing.
• Business Administration.
• Commerce.
• Commercial Design.
• Business Relations.

Experience:

• 2–4 years in retail.
• Experience as:
• Trade Marketing.
• Merchandiser.
• Premium promoter.
• Field promotion supervisor.
• Retail executive.

Knowledge:

• Mexican retail.
• Visual merchandising.
• Inventory.
• Store operations.
• Commercial KPIs.
• Sell-through.
• Excel.
• Office.