User Growth Operations Sr. Analyst

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra‑city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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Team Overview

As a User Growth Sr. Analyst, you will play a key role in driving user growth through data‑driven initiatives and cross‑functional collaboration. You will work closely with Marketing, Product, Commercial and Operations teams to design, execute and optimize growth strategies across channel, promotions, campaigns and in‑app communications.

This role sits at the intersection of analytics and execution. You will translate insights into action, leverage in‑app touchpoints such as banners, push notifications and CRM campaigns, and continuously iterate based on performance to maximize impact on user acquisition, engagement and retention strategies.

Role Responsibilities

• Support the design and execution of integrated growth campaigns across different categories, seasonalities and user segments.
• Collaborate closely with Marketing, Product and Commercial teams to implement pricing, promotion and communication strategies.
• Leverage in‑app surfaces such as banners, pop‑ups, push notifications and CRM channels to drive user acquisition, engagement and retention.
• Analyze campaign performance using data and key metrics to evaluate results, identify opportunities and recommend optimizations.
• Translate data insights into actionable learnings to improve future campaigns and overall growth performance.
• Contribute to creative ideation and campaign iteration based on data, user behavior and experiment results.
• Execute operational tasks with high attention to detail in a fast‑paced environment.

Role Qualifications

• 3–5 years of experience in analytics, growth, user operations or similar roles within tech, marketplaces or fast‑paced environments.
• Strong analytical skills with the ability to interpret data, identify trends and turn insights into actionable recommendations.
• Hands‑on experience using data analysis tools, including SQL, to analyze campaign performance and business results.
• Experience supporting or executing growth initiatives related to pricing, promotions, campaigns or user communications.
• Familiarity with CRM tools and in‑app communication channels such as push notifications, banners or pop‑ups.
• High attention to detail and strong execution skills, with the ability to manage multiple initiatives simultaneously.
• A proactive mindset, curiosity to learn and comfort working in dynamic, cross‑functional teams.
• Fluency in English as a working language.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data‑driven – We are strong believers in making informed decisions, that’s why we are data‑driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win‑win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on