Digital Marketing Analyst

CREATIVITY IS OUR SUPERPOWER.

It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

A Digital Marketing Analyst supports Mattel's e-commerce and digital performance strategies across Latin America. This role drives lower-funnel marketing initiatives focused on traffic generation, conversion, and sales acceleration across multiple brands and categories, ensuring alignment with commercial priorities and regionalseasonalities.

What You’ll Do

• Manage and coordinate digital marketing campaigns across META, Google, Paid Search, and RetailMedia platforms to drive conversion and sales results for all Mattel brands in LATAM.
• Partner with creative and media agencies to ensure timely delivery, optimization, and performance tracking of campaign assets across multiple seasonal and promotional events (e.g., Hot Sale, Black Friday, Children’s Day).
• Oversee paid search strategy, monitoring performance, and ensuring alignment with key conversion goals.
• Lead creative asset management processes, ensuring timely delivery, budget alignment, and optimization based on creative performance insights.
• Monitor and control digital media investments by managing financial tracking processes, including budget econciliation, invoices, and reporting across tools such as Monthly Forecasts, Actuals, and Reclass files.
• Drive Retail Media strategy for priority retailers (Amazon, Mercado Libre, Walmart) in Mexico and Brazil,coordinating closely with commercial and brand teams to optimize paid executions.
• Support the development of media plans and provide strategic recommendations for budget allocation and optimization in partnership with agencies and the Marketing Manager.
• Consolidate campaign results and KPIs, preparing reports, scorecards, and actionable insights to guide decision-making and ensure accountability.

Who We’re Looking For

• Bachelor's Degree Marketing or
• Bachelor's Degree Communications or
• Bachelor's Degree Business Administration, or related fields
• Minimum of 2 years Experience in digital marketing, e-commerce, or performance media, preferably withinconsumer goods or retail industries. and
• Minimum of 2 years Proven experience in campaign management, budget control, and cross-functional coordination in a fast‑paced environment.
• Strong understanding of digital marketing ecosystems, including Paid Search, Social Media Advertising, and Retail Media.
• Proficiency in analyzing campaign results, performance dashboards, and KPIs to drive optimization.
• Demonstrated ability to manage budgets, reconcile invoices, and ensure financial accuracy across multiple markets.

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best‑in‑class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award‑winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at //jobs.mattel.com/ and opens in new window).

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.