Marketing Transformation (Martech) Manager - Mexico

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As a Martech Manager you will be responsible for gathering business requirements, designing solutions, and implementing marketing and advertising tools. Your role will involve conducting vendor assessments, optimizing MarTech/AdTech stacks, and driving business development efforts in the digital marketing platform space.

Roles & Responsibilities

• Gather business requirements and design processes and solutions for implementing marketing and advertising tools.

• Conduct vendor assessments and client MarTech/AdTech capability assessments.

• Provide recommendations on optimizing MarTech/AdTech stacks and develop use cases to improve utilization of existing platforms.

• Research, evaluate, and recommend new MarTech/AdTech systems and suppliers.

• Partner with technology solution providers and marketing agencies to deliver solutions that meet client needs.

• Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.

• Mobilize and organize across multiple stakeholders (client and internal) and projects.

• Drive business development efforts and thought leadership in the digital marketing platform space.

Job Location: Mexico City or Monterrey

Qualifications

• Bachelor’s degree completed; MBA is highly desirable. Certified in ADOBE desiderable.

• Availability to travel may be required.

• English Advanced

• +8/10 years of proven working experience in marketing transformation/Martech or Adtech implementation across industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services.

• Must Have Skills : MarTech/AdTech Transformation, MarTech Assessment, Adobe Experience Cloud, Adobe Journey Optimizer, Adobe Experience Manager, Salesforce Marketing Cloud, Google Marketing Platform, techno‑functional and project management experience

• Strong knowledge of marketing technologies, including data, content, marketing automation, campaign performance management, personalization, and analytics.

• Experience in implementing MarTech platforms and AdTech platforms, data visualization platforms, and cloud platforms.

• Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, or Google Marketing Platform.

• Hands‑on functional consulting experience preferably in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client‑facing experience

• Good consulting, techno‑functional and project management experience is preferred.

• Excellent oral and written english communication skills

• Good to Have Skills: Firebase, Appsflyer, Pega Decisioning, Tag Management Platforms (GTM, Launch, Tealium), DMPs, CDPs

Additional Information

Relocation Options: Candidates based in cities other than Mexico City or Monterrey can be considered, but Accenture regrets it does not cover relocation expenses for this position.

International Considerations : Foreign candidates can be considered but Accenture regrets that it is unable to sponsor employment Visas for this position.