Social Content Lead (León)

We are hiring a Social Content Lead , a creative and self-driven content operator who understands what it means to build a brand in public.

This role lives at the intersection of marketing strategy, content production, and cultural fluency.

This is not a scheduling job. We’re looking for someone who can shape narratives, create scroll-stopping content, write copy that cuts through and track performance to inform what comes next. You’ll collaborate closely with the Director of Content, Creative Lead, video editors, and designers to bring our voice to life in ways that are smart, sharp, and made for the internet.

What You’ll Do

Strategy and Planning

• Own and manage the Darkroom and Dark Social content calendars across LinkedIn, Instagram, X, YouTube and TikTok using Notion
• Help lead content strategy for Darkroom, Dark Social and our newsletter
• Coordinate with the Creative Lead, Web Lead and editors to ensure campaigns ship on time and stay aligned with the overall brand direction

Dark Social

Dark social is the founder‑led content of our CEO, Lucas DiPietrantonio.

• Work closely with Lucas to generate net new ideas that align with his content strategy and fit into key narrative buckets
• Own Lucas’s publishing cadence across LinkedIn, X, Instagram, TikTok, YouTube Shorts, and newsletter
• Write scripts for social videos, pull clips from podcasts, vlogs, and internal footage and build a weekly content pipeline that stays consistent across platforms
• Translate long tangents, voice notes, or unstructured thoughts into clear, punchy captions and social‑ready copy
• Develop and assign visuals, including TikTok green‑screen backgrounds, screen grabs, and repurposed content to video editors and designers
• Coordinate across internal teams (design, video, web) to ensure all content is polished, packaged and published
• Track and report on specific KPIs including weekly publishing SLAs, channel‑level follower growth, impressions, post engagement, and newsletter subscribers

Newsletters

• Own Dark Social newsletter, authored by Lucas and Darkroom brand newsletter
• Write, edit and coordinate shipping both newsletters each week, maintaining a consistent voice, sharp editorial tone and relevance to our core audiences
• Reference and study newsletter formats like Jessie Puji’s and Tyler Denk’s to inform structure, pacing and insight delivery
• Source content from across our ecosystem (vlogs, interviews, podcasts, tweets, webinars) and repackage it into narrative‑driven newsletters that drive engagement and subscribers
• Own the newsletter content calendar, coordinate with blog editors and creative collaborators, and report on subscriber growth and engagement metrics

Content Creation

• Write all copy for posts, captions, headlines and newsletters using sharp, on‑brand Darkroom language
• Capture and edit native content using your phone at events, team gatherings, and behind‑the‑scenes moments
• Work with editors to manage founder content, podcasts and long‑form video production
• Handle copy adaptation across channels, tailoring tone and messaging for each platform
• Collaborate with designers to produce branded visuals when needed

Community Management

• Monitor and respond to comments and DMs across all platforms
• Engage in conversations that matter to our audience and the brand
• Coordinate with partners and affiliates to amplify reach and visibility

Performance and Reporting

• Track performance metrics across all channels and campaigns
• Report regularly on performance and use insights to guide future content decisions
• Stay updated on trends, algorithm shifts, and all platform updates

You’re a Great Fit If You

• Have 5 or more years of experience in social media management, content creation, or digital marketing, ideally in an agency or fast‑paced brand environment
• Are a strong writer who understands nuance and tone, and can adapt copy across platforms
• Know how to shoot and edit content on your phone, and are comfortable working with both raw and produced material
• Are organized, self‑directed, and able to manage multiple timelines without missing the mark
• Have a deep understanding of social platforms and can identify what content works best where
• Have a track record of growing audiences and creating content that moves the needle
• Use data to inform content decisions