Brand Manager

Company:
Qualcomm Intl Inc., Mexico Branch Office
Job Area:
Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing
General Summary:
Qualcomm relentlessly innovates to deliver intelligent computing everywhere, helping the world tackle some of its most important challenges.
Our leading-edge AI, high performance, low-power computing, and unrivaled connectivity deliver proven solutions that transform major industries.
At Qualcomm, we are engineering human progress.
Join our incredible marketing team as a Brand Manager and help us build world-class brands, drive value and support our growing businesses.
Overview:
Manages the development, ongoing evolution and stewardship of Qualcomm's brands, serving as the single accountable owner for how they are expressed in the world.
Acts as a steward for our portfolio of product brands by converting brand strategy into cohesive, scalable brand systems, guidelines, foundational assets, and governance solutions that enable creative excellence and, ultimately, deliver consistent experiences across every product, audience and touchpoint.
The Brand Manager works closely with creative teams and the strategic brand team to focus, plan and oversee the development and evolution of the unified brand ID system.
Key Responsibilities:
Brand ID System & Guidelines Management:
Accountable for delivering a unified brand ID system and guidelines for the brand(s) assigned brands.
Provides training, guidance and prioritized governance so all brands are expressed consistently, especially where it has the most impact.
Develops and manages brand programs and processes that support brand consistency and impact.
Product Brand Management:
Identifies when new foundational brand assets are needed or when existing assets need to evolve.
Oversees the development of product brand plans, ensuring work is aligned to product marketing and/or business priorities, budget, and timing.
Partnership with Brand Strategy:
Leverages the brand strategy team's knowledge of each brand's strengths, weaknesses, and opportunities and translates that into brand expression opportunities.
Partners with brand strategy on architecture and naming.
Requests strategic support to bolster creative briefs and projects.
Partnership with Creative Teams:
Partners with the Managing Creative Director and team to systematically build and manage the brand ID system.
Engages and briefs creative teams to produce the foundational brand assets across all brands.
Ensures all creative output aligns with the unified system as well as each brand's unique expression and strategy.
People Management:
Manages one direct report.
Preferred Qualifications:
Bachelor's degree and minimum 10+ years of experience in Brand or Marketing related fields
Strong understanding of brand systems and how to implement them in a dynamic and global company.
Ability to identify whether creative is meeting brand standards and guidelines
Strategic and analytic thinker with the ability to bring new ideas to the table
Professional presence and ability to work with all levels of the organization
Ability to comprehend and apply research findings to inform recommendations.
Ability to execute and thrive in a fast-paced environment
Strong organizational abilities and experience in managing creative agencies
Strong knowledge of creative development process from briefing to file types
Excellent written and verbal communication skills, including active listening abilities
Strong PowerPoint, Microsoft Office and presentation skills
Ability to thrive in a fast-paced environment, collaborating with global teammates in multiple regions
Experience leveraging AI tools for research and creative development
Self-motivated, accountable, and able to work both independently and within teams.
Minimum Qualifications:
Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.
Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.
High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.
Completed advanced degrees in a relevant field may be substituted for up to two years (Master's = one year, Doctorate = two years) of work experience.
Applicants: Qualcomm is an equal opportunity employer.
If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process.
You may e-mail ****** or call Qualcomm's toll-free number found here.
Upon request, Qualcomm will provide reasonable accommodations to support individuals with disabilities to be able participate in the hiring process.
Qualcomm is also committed to making our workplace accessible for individuals with disabilities.
(Keep in mind that this email address is used to provide reasonable accommodations for individuals with disabilities. We will not respond here to requests for updates on applications or resume inquiries).
Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.
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