Associate Brand Manager (Guadalajara)

Overview

Nothing Better in the Market

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Responsibilities

• Meaningful Work From Day One: The Associate Brand Manager coordinates the execution of comprehensive brand communication initiatives across paid media, experiential activation, and public relations platforms. This professional analyzes market dynamics, consumer behaviors, and competitor competencies to provide actionable insights that directly build brand performance, optimize portfolio value, and support strategic growth plans.
• What You Can Expect:
  • Strategic Brand Planning and Insight Analysis: Actively drives the development, execution, and monitoring of annual brand plans while continually analyzing key performance indicators, industry trends, and competitor activities to deliver periodic brand reviews and actionable strategic recommendations.
  • Integrated Communication and Media Management: Coordinates end-to-end brand communication and media plans across all paid media, experiential activation, and public relations platforms, interfacing directly with agencies from initial creative briefing through to comprehensive final campaign evaluations.
  • Cross-Functional Commercial Collaboration: Serves as the primary strategic liaison between Sales, Customer Marketing, Global, and Regional teams to pitch marketing initiatives, facilitate key market visits, and uncover collaborative commercial growth opportunities.
  • Experiential Execution and Brand Advocacy: Leads total execution of brand experiential platforms and value-added packaging projects, maintaining strict brand guardianship across all channels to ensure the trademark is expressed consistently.
  • Financial and Administrative Performance Management: Manages the operational marketing budget, including comprehensive profit and loss monitoring, monthly advertising and promotion spend management, purchase order generation, and thorough invoice control.
  • Strategic Relationship and Agency Governance: Directs daily workflows and fosters robust partnerships with internal departments and external creative, PR, and media agencies to ensure all strategic communication output satisfies core business imperatives.
  • Controls assigned project life cycles from resource allocation to closure, leading robust post-evaluation reviews to implement key learnings that continuously optimize overall marketing efficiency.

What You Bring to the Table

• Bachelor's degree in Marketing, Business Administration, or a closely related commercial field.
• Professional Marketing Experience: Minimum 3 years of proven brand-building, portfolio development, and marketing success stories within fast-moving consumer goods integral enterprises.
• Analytical and Financial Competency: Strong numerical skills with a demonstrated ability to interpret Nielsen and ISCAM market research data, manage brand profit and loss structures, and optimize commercial performance metrics.
• Strategic Communication and Language Skills: Intermediate professional proficiency in written and spoken English, paired with a demonstrated ability to collaborate effectively with cross-functional global brand teams in multicultural environments.
• Integrated Creative and Digital Mastery: Technical understanding of modern consumer digital marketing frameworks and contemporary multimedia production trends to drive innovative brand activations.

What Makes You Unique

• Experience: preferably in the Wine & Spirits, ready-to-drink (RTD), beer, or FMCG industries.
• Project Management: Strong project management skills to handle multiple initiatives simultaneously.
• Time Management: Ability to manage time effectively and meet deadlines.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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