Marketing Manager (Monterrey)

BAT is evolving at pace into a general multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry.

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey

British American Tobacco Mexico has an exciting opportunity for a Marketing Manager in Monterrey, Mexico.

We are looking for a data-driven, creative and results-oriented Marketing Manager to lead and execute strategical initiatives across our Marketing Sub-functions such as Brands, Trade Marketing & Distribution, Key Accounts, Insights & Foresights, Marketing Deployment and Consumer Experience. This role is crucial for driving and implementing projects through 33 countries as Mexico, Colombia, Venezuela, Jamaica, Honduras and more effectively and efficiently. This position offers the opportunity to lead a team and significantly contribute towards the company’s growth and successes.

The Marketing Manager is a key business partner responsible for driving the overall marketing agenda within an FMCG environment. The primary objective is to deliver sustainable business growth by translating consumer, shopper, and market insights into impactful marketing strategies and execution plans, ensuring alignment with commercial priorities and long-term brand equity.

Key Responsibilities

• Continuously strive to improve current tools and methodologies to improve analysis of information and develop and execute integrated marketing plans aligned with business and brand objectives.
• Lead consumer and market insights generation, transforming data into actionable foresight to shape strategy and innovation pipelines. Effectively manage stringent project timelines & budgets for a fast paced business environment.
• Drive brand strategy, positioning, and communication ensuring consistency and relevance across touchpoints and enhance the end-to-end consumer experience through consumer-ce