Google Analytics Consultant In English (Mérida)

We are seeking a Google Analytics Consultant to join our team and help clients translate data into clear, actionable insights that drive digital performance and business growth.

Responsibilities

• Implement and configure Google Analytics (GA4) properties, data streams, and measurement protocols.
• Design and deploy tracking plans including events, parameters, and custom dimensions/metrics.
• Set up and validate tag management using Google Tag Manager.
• Audit existing analytics implementations and identify data quality issues and gaps.
• Create and maintain dashboards and reports in Looker Studio (Data Studio) and/or other BI tools.
• Translate analytics findings into clear recommendations for product, marketing, and content teams.
• Provide training and documentation for internal teams and clients on analytics best practices.
• Support A/B testing measurement and attribution analysis.

Requirements

• At least 3 years of hands‑on experience with Google Analytics implementations (GA4 strongly preferred).
• Advanced knowledge of Google Tag Manager and experience creating dataLayer strategies.
• Experience with Looker Studio, BigQuery and SQL for analysis (or similar BI/data warehouses).
• Strong understanding of web and mobile measurement, cross‑domain tracking, and attribution models.
• Familiarity with consent management and privacy regulations affecting measurement (e.g., GDPR, CCPA).
• Ability to validate and troubleshoot data collection issues using browser devtools, network requests, and debugger tools.
• Excellent communication skills in English and Spanish (written and verbal).
• Detail‑oriented, problem solver, and comfortable working directly with clients and cross‑functional teams.

Nice to Have

• Experience with server‑side tagging and Measurement Protocol.
• Knowledge of analytics for mobile apps (Firebase) and e‑commerce platforms.
• Familiarity with marketing platforms (Google Ads, Meta Ads) and integration with analytics.
• Experience with data modeling in BigQuery and automated reporting workflows.

Technical Requirements

• GA4 and Google Tag Manager implementation and auditing.
• Creation of dashboards in Looker Studio and handling of data connectors.
• Basic to intermediate SQL queries and data export to BigQuery.
• Event validation and data integrity analysis.
• Data integration with marketing platforms and CRM.

Soft Skills

• Ability to explain technical concepts to non‑technical audiences.
• Results‑oriented mindset and analytical thinking.
• Organization and attention to detail.
• Autonomy and ownership in projects.
• Skills to present findings and business recommendations.

Benefits

• Hybrid model.
• Statutory benefits.
• Medical and life insurance.
• Work‑life balance.
• Collaborative and creative environment.
• Opportunities for professional growth and ongoing training.