Google Ads Specialist (Guadalajara)

Google Ads Specialist (AI + Automation)

Location: Mérida, Yucatán

Type: Full-time – On-site (Monday to Friday)

Salary: MX$25,000 – MX$40,000 per month, based on ability

We are looking for a sharp, high‑output Google Ads Specialist to manage and improve search and performance campaigns for medium to large vacation rental management companies across the United States. This role is not for someone who only knows how to launch ads. We want someone who understands performance, moves fast, thinks clearly, and uses AI and automation as part of their daily workflow.

What You’ll Do

• Build, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, and YouTube as needed.
• Improve performance across campaign structure, keyword and audience targeting, bidding strategy, ad creative testing, and conversion tracking.
• Work on accounts for U.S.‑based vacation rental managers, focusing on lead generation, direct bookings, and performance growth.
• Use AI tools daily—primarily Claude Code—for keyword and campaign research, ad copy ideation, analysis, reporting support, and workflow acceleration.
• Build and improve automations for recurring tasks such as reporting, performance monitoring, lead routing, alerts, QA, and internal execution.
• Collaborate with internal teams on landing pages, funnels, tracking, and CRO improvements.
• Analyze campaign results and turn data into clear action plans.
• Join client calls to present performance, explain results, and discuss next steps.
• Help build more efficient, repeatable systems for Google Ads management across multiple accounts.

What We’re Looking For

• 2+ years of experience in paid search/performance marketing.
• Strong hands‑on experience with Google Ads (Search, Performance Max, and related campaign types).
• Good understanding of campaign structure, keyword strategy, audiences, attribution, conversion tracking, and performance analysis.
• Comfortable using AI tools as part of daily execution, with hands‑on interest or experience in Claude Code for research, analysis, and automating recurring work.
• Strong analytical skills and attention to detail.
• Able to manage multiple accounts and priorities without losing clarity.
• Strong English, written and spoken.
• Confident communicating with clients in meetings and reporting calls.
• Highly organized, proactive, and performance‑driven.

Nice to Have

• Experience with Google Tag Manager, GA4, Looker Studio, or reporting dashboards.
• Experience in hospitality, real estate, travel, or vacation rentals.
• Familiarity with CRMs, lead funnels, and lifecycle marketing.
• Experience improving internal processes through Claude Code or other AI workflows.

What We Offer

• Competitive salary based on ability and performance.
• Prestaciones according to the Ley Federal del Trabajo.
• Exposure to U.S.‑based clients and high‑level performance marketing work.
• A fast‑paced environment focused on execution, accountability, and growth.
• Real responsibility and room to grow quickly.

This role is for someone young, capable, and hungry—someone who does not just manage ads but improves the system around them. Someone who uses AI to move faster, automation to reduce repetition, and judgment to make good decisions. We are looking for a builder, not just an operator.