Marketing Automation Specialist

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Marketing Automation Specialist

Job Description

About the Role

As a Marketing Automation Specialist , you will support the execution and optimization of automated workflows for email and in-product messaging (IPM) campaigns. You will work closely with marketing and operations teams to ensure scalable, data-driven automation programs that enhance customer engagement and retention.

Key Responsibilities

Automation Execution & Campaign Management

• Build, test, and deploy automated email and IPM campaigns, ensuring accuracy and alignment with best practices.

• Implement workflows for lead nurturing, engagement, and reactivation programs.

• Monitor campaign performance and proactively resolve technical or operational issues.

Platform & Data Management

• Support the management of marketing automation platforms (e.g., Marketo, HubSpot, or Pardot).

• Ensure seamless data integration between marketing automation tools and CRM (e.g., Salesforce).

• Maintain segmentation lists and improve targeting strategies.

Optimization & Reporting

• Assist in A/B testing and performance tracking for automated workflows.

• Analyze key metrics (open rates, conversion rates, engagement trends) and recommend optimizations.

• Document automation processes and create basic playbooks for internal stakeholders.

Compliance & Best Practices

• Ensure email and automation programs comply with GDPR, CAN-SPAM, and data privacy regulations.

• Perform quality checks to validate campaign setup and data inputs.

Key Qualifications

• 2+ years of experience in marketing automation, email marketing, or digital marketing.

• Hands-on experience with Marketo, HubSpot, or similar automation platforms.

• Familiarity with CRM integration (e.g., Salesforce) and data segmentation.

• Basic knowledge of HTML/CSS for email troubleshooting.

• Strong analytical skills and experience with reporting tools.

• Ability to collaborate with cross-functional teams in a fast-paced environment.

Preferred Skills

• Experience with A/B testing and campaign optimization.

• Exposure to localization workflows for multilingual campaigns.

• Understanding of lifecycle marketing strategies.

This role is ideal for someone looking to deepen their expertise in marketing automation while working in a dynamic, data-driven marketing team.

Please note that anyone hired into this position must be physically located in and plan to work from Mexico City (CDMX) or Mexico State (Estado de Mexico).

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here .

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to Ver el correo electrónico en click.appcast.io with your specific accommodation request.

About Us

Zendesk is on a mission to simplify the complexity of business and make it easy for companies and customers to create connections.

Our customer experience software unlocks the power of billions of interactions, enabling businesses to build rich, meaningful relationships with their customers.

More meaningful moments. Fewer Zoom calls.

What’s it like to work here? Our offices reflect the global cities we call home, and have spaces for collaboration, quiet, and events.

With our hybrid approach, you’ll experience flexibility and connection, collaboration, and learning with your team.

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