eB2B Growth Manager

CAREERS TO SMILE ABOUT

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

THE OPPORTUNITY

Platform Overview: MiNegocio+ is PMF’s global B2B platform for traditional trade customers, a segment that represents approximately 60% of PMF’s net revenue. The platform now has more than 650,000 registered customers, with Mexico accounting for over 60% of the global user base (1.3M).Commercial ImpactDigital sales currently represent 72% of traditional trade sales through MiNegocio+, generating more than $50 million USD in weekly sales.Customer EngagementPromotions are a key driver of platform engagement, with more than 80% of active customers using promotional offers. Fully digital customers continue to grow, increasing net growth by 2.4%.

Role Evolution

Our eB2B Growth Manager is responsible for the increased ownership of digital B2B initiatives and related benefits. The role is accountable for the recent eB2B Promotion, including:

• Product strategy
• Promotional strategy
• Financial strategy
• Client segmentation strategy
• Algorithm development to support automation
• Collaboration with Global teams such as Advanced Analytics and AI Growth.

Together, these accountabilities support the development of a long-term, sustainable, and profitable program.

YOUR IMPACT

As eB2B Growth Manager your scope would consist of:

1. Lead the end-to-end creation, launch, sustainment, segmentation, performance tracking, and financial optimization of new digital eB2B promotions.
2. Prioritize the product backlog based on business relevance, expected value, and alignment with strategic objectives.
3. Collaborate closely with OU functions, sector teams, and Global teams to align priorities, dependencies, and execution plans.
4. Provide stakeholders with ongoing insights, KPI reporting, and performance analysis for eB2B promotions.
5. Manage the D&A budget of $185 MMLC, ensuring effective allocation, tracking, and governance.
6. Continuously review business needs, refine priorities and deliverables, and identify key opportunities and risks.
7. AI-powered eB2B customer promotions: Collaborate on the design and execution of AI-driven promotions at the customer level; measure business impact and continuously refine promotional strategies across planning horizons.
8. Lead the B2B2C loyalty integration program, ensuring coordination across digital, commercial, financial, and stakeholder teams.

WHO ARE WE LOOKING FOR?

Education

• Bachelor’s degree in Data Science, Business Administration, Machine Learning, Analytics, Marketing, Communications, Industrial Engineering, or related fields

Experience

Skilled executive with strong understanding of the consumer goods industry, end-to-end customer engagement, and digital commercial processes, with applied knowledge of data science, machine learning, analytics, and automation to support business growth and decision-making.

Basic Requirements:

• +6 years of experience in the technology industry, Fast Moving Consumer Goods, digital commerce, analytics, or related fields
• Proven experience in commercial strategy, digital transformation, and data-driven business decision-making
• Experience applying analytics, segmentation, and machine learning concepts to improve customer engagement, promotions, or commercial performance
• Proven experience leading cross-functional teams across commercial, digital, finance, technology, and analytics areas
• Proven experience negotiating and influencing across all levels of the organization
• Proven experience managing financial budgets and using performance data to guide allocation decisions

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements. What can you expect from us: • Opportunities to learn and develop every day through a wide range of programs. • Internal digital platforms that promote self-learning. • Development programs according to Leadership skills. • Specialized training according to the role. • Learning experiences with internal and external providers. • We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others. • Financial wellness programs that will help you reach your goals in all stages of life. • A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle. • And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.   We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.