Marketing Communications Specialist Americas

Location: Guadalajara, MX

Category: Global Business Service Jobs

Marketing Communications Specialist Americas

Why are we proud of what we do at allnex? We create coatings, products which help protect the world for all next generations – and that’s exactly what you can do joining us!

Imagine how fast your smartphone would become scratched‑up, ugly, and unusable without a coating. Or an e‑bike, the cabin of a train, a beautiful wooden floor, and countless other things in life.

Making objects and their surfaces more attractive and longer‑lasting means making them more sustainable, and that’s a huge part of what working at allnex is about. No matter which role you step into, you’ll become part of a global team of passionate people who care deeply about the chemistry, quality, and global impact of coatings.

You’ll also join a highly multicultural and diverse team of more than 4,000 employees in four regions who, as part of one of the world’s leading coating resins companies, serve customers in over 100 countries across the globe.

The Marketing Communications Lead will be responsible for driving and executing impactful marketing communication strategies across the Americas, blending creativity with executional excellence. The ideal candidate will lead content creation, manage tradeshows and webinars, and support digital campaigns while collaborating closely with internal teams. With a hands‑on, energetic approach, they will influence stakeholders at all levels and contribute to brand visibility and reputation. This is a dynamic opportunity for a bold, proactive communicator who thrives in fast‑paced environments and enjoys making ideas happen.

Responsibilities

• Develop and execute integrated communication strategies and tools to support the marketing organization.
• Create, edit, and distribute compelling content across various channels, including press releases, newsletters, brochures, flyers, and website copy.
• Plan and host webinars using Microsoft Teams, ensuring smooth execution and audience engagement.
• Manage paid social media campaigns, including content creation, ad set‑up, performance tracking, and strategy optimization.
• Lead the planning and execution of large‑scale tradeshows (approx. 2 per year), including logistics, collateral preparation, and vendor coordination.
• Support internal departments with marketing collateral, banners, and event materials for initiatives such as career fairs.
• Coordinate award submissions for the company and individuals, and manage reputation and crisis communications as needed.
• Oversee editorial calendar and product launch communications, including campaign creation, implementation, and performance analysis.

Required skills and experience

• 5+ years of proven experience in marketing communications, including content creation, event management, and digital campaign execution.
• Strong verbal and written communication skills, with the ability to influence and engage stakeholders at all levels, including senior executives.
• Fluent in English; proficiency in additional languages is also an advantage.
• Demonstrated experience with webinar hosting (preferably via Microsoft Teams) and managing large‑scale tradeshows.
• Hands‑on experience with paid social media advertising, SEO knowledge, including campaign set‑up, performance analysis, and optimization is a plus.
• High level of initiative and energy, with a pragmatic, solutions‑oriented mindset.
• Team player with a collaborative spirit and the courage to speak up and challenge ideas constructively.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Able to work/willing with multinational colleagues globally, across several time zones is a plus.
• Experience in video creating/design, e.g., Vyond program.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Proficiency in digital marketing tools and platforms; analytical skills a plus.

We offer

We are proud to offer an international working experience with a tight‑knit network of employees, making it easy to connect and learn from people all across our different functions. On top of that we are a truly innovative company with a strong team spirit, openness to new ideas, and great opportunities to grow and develop your career.

Equal Employment Opportunity allnex is proud to be an equal opportunity employer. We celebrate diversity and are committed to an environment where all colleagues contribute for the benefit of our employees, our products, and our communities.