Jr Digital Marketing Analyst
iCrossing
Company Description iCrossing is a Hearst-owned digital marketing agency and marketing technology consultancy that helps brands win, convert, and scale demand in an AI-driven world. The company partners with clients to build legible brands that are easily found, clearly understood, and widely trusted across digital touchpoints. iCrossing focuses on search, AI answers, content, media, and digital experiences to deliver measurable performance. Team members collaborate with leading brands on innovative, data-driven marketing solutions designed for modern audiences.
Role Description The Jr Digital Marketing Analyst is a full-time, on-site role based in Mexico City, Mexico. This role involves monitoring and analyzing digital marketing performance across channels, including web, search, and media campaigns, to identify trends and opportunities. The analyst will support data collection, reporting, and dashboard creation, turning marketing data into clear, actionable insights for internal teams and clients. Day-to-day tasks include working with web analytics tools, preparing performance summaries, collaborating with cross-functional teams to optimize campaigns, and assisting in testing and measurement plans. The role also involves maintaining accurate documentation, participating in status meetings, and contributing to continuous improvement of digital marketing strategies.
Qualifications
Role Description The Jr Digital Marketing Analyst is a full-time, on-site role based in Mexico City, Mexico. This role involves monitoring and analyzing digital marketing performance across channels, including web, search, and media campaigns, to identify trends and opportunities. The analyst will support data collection, reporting, and dashboard creation, turning marketing data into clear, actionable insights for internal teams and clients. Day-to-day tasks include working with web analytics tools, preparing performance summaries, collaborating with cross-functional teams to optimize campaigns, and assisting in testing and measurement plans. The role also involves maintaining accurate documentation, participating in status meetings, and contributing to continuous improvement of digital marketing strategies.
Qualifications
- Strong analytical skills and ability to interpret quantitative data to support marketing decisions.
- Proficiency in data analytics and data analysis for campaign performance, audience behavior, and channel optimization.
- Experience with web analytics tools (e.g., Google Analytics or similar platforms) to track and measure digital activity.
- Effective communication skills, with the ability to present findings clearly to technical and non-technical stakeholders.
- Bachelor’s degree in Marketing, Business, Statistics, Economics, Data Science, or a related field (or equivalent experience).
- Familiarity with digital marketing concepts (e.g., SEO, SEM, social, display, content marketing) is highly beneficial.
- Detail-oriented, organized, and comfortable working with spreadsheets, dashboards, and reporting tools.
- Ability to work on-site in Mexico City and collaborate in a fast-paced, team-oriented environment.
- Working proficiency in English and Spanish is an advantage.
Vacante publicada el 4 días atrás
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