Campaign&Market Senior Analyst

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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Team Overview

As Campaign&Market Senior Analyst at DiDi, you will turn large-scale mobility and platform data into clear performance insights that directly drive growth and campaign strategies. You will be responsible for end-to-end campaign measurement, market diagnosis, and cross-functional performance reporting that support both operation team and leadership.

Role Responsibilities

• Design and delivery of campaign measurement frameworks, producing dashboards for result tracking and campaign selections.
• Partner with Operations, Marketing, Product teams to translate analytical findings into optimized campaign tactics, and go-to-market strategies that drive measurable uplifts.
• Own stakeholder communication for analytics outcomes, producing clear executive-ready briefings and playbooks that enable local teams to replicate successful tactics at country and city scales.
• Develop and maintain city diagnosis models that quantify business initiatives and results, transfer them into actionable plans.

Role Qualifications

• Education: Bachelor’s degree in Statistics, Economics, Data Science, Computer Science, Business Analytics, or a related field is preferred; an advanced degree is a plus but not mandatory.
• Technical skills: Demonstrated proficiency with SQL for large-scale data extraction, Python or R for statistical modeling, and experience with BI tools (e.g., Tableau, Power BI, Superset) to create automated dashboards.
• Analytics experience: 3+ years of hands-on experience in marketing analytics, campaign measurement, or growth analytics at a consumer internet, mobility, or marketplace company.
• Business acumen: Strong understanding of performance marketing levers, campaign measurement, and unit economics in two-sided marketplace environments, with experience translating metrics into budget and product recommendations.
• Communication and influence: Clear storytelling skills with experience presenting complex analyses to senior stakeholders and regional teams, and the ability to drive cross-functional alignment.
• Personal qualities: Results-driven, detail-oriented, comfortable working in a fast-paced matrix organization, and adaptable to shifting priorities across multiple countries and product lines.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.