Marketing Team Leader - Mexico & Latin America

Marketing Team Leader – Mexico & Latin America

Location: Mexico City, Mexico (Polanco)

Company: Hanwha Vision Latin America

Industry: Security Technology / Video Surveillance / B2B Technology Solutions

About Hanwha Vision

Hanwha Vision is a global leader in video surveillance, AI-powered analytics, and security technology solutions. With operations across Latin America, we work closely with distributors, system integrators, strategic partners, and end users to deliver innovative solutions that protect businesses, cities, and critical infrastructure.

We are looking for a highly strategic and hands-on Marketing Team Leader to lead marketing initiatives across Mexico and Latin America, driving business growth, channel engagement, brand positioning, and demand generation.

This position will be based in Mexico City and will report directly to executive leadership while partnering closely with Sales, Product Marketing, Engineering, and regional stakeholders.

Position Summary

The Marketing Team Leader will be responsible for developing and executing the regional marketing strategy for Mexico and Latin America, ensuring alignment with business objectives, channel development initiatives, and revenue growth targets.

This role requires a strong combination of strategic thinking, leadership capabilities, B2B marketing expertise, technical understanding of technology solutions, and the ability to execute in a fast-paced, multicultural environment.

The ideal candidate has extensive experience leading marketing organizations within technology, telecommunications, security, networking, software, electronics, or related B2B industries.

Key Responsibilities

1. Strategic Marketing Leadership

• Develop and execute regional marketing strategies aligned with business objectives across Mexico and Latin America.
• Build annual marketing plans, budgets, KPIs, and performance metrics.
• Lead brand positioning, market penetration, customer engagement, and demand generation initiatives.
• Identify market opportunities, industry trends, competitive positioning, and growth strategies.
• Partner with executive leadership to support business expansion initiatives.

2. Demand Generation & Channel Marketing

• Develop and execute integrated B2B marketing campaigns focused on lead generation and pipeline growth.
• Strengthen relationships with distributors, channel partners, STEP partners, and system integrators.
• Drive partner marketing programs, co-marketing initiatives, roadshows, webinars, and industry events.
• Measure campaign effectiveness and optimize ROI through data-driven decision-making.
• Support commercial teams with marketing programs that accelerate sales opportunities.

3. Team Leadership & Regional Coordination

• Lead and develop the regional marketing team.
• Coordinate marketing activities across multiple Latin American countries.
• Collaborate with Sales, Engineering, Product Marketing, Operations, and Headquarters.
• Ensure consistency in messaging, branding, and execution across the region.
• Promote a high-performance culture focused on accountability, innovation, and continuous improvement.

Qualifications

Required Experience

• Bachelor's Degree in Marketing, Business Administration, Engineering, Communications, or related field.
• Minimum 8 years of progressive marketing experience within B2B environments.
• Minimum 3 years leading marketing teams and regional initiatives.
• Proven experience developing and executing marketing strategies across multiple countries.
• Experience supporting sales organizations through demand generation and channel marketing programs.
• Strong background in technology-related industries.

Preferred Industry Experience

• Security Technology
• Video Surveillance
• Telecommunications
• Networking
• IT Infrastructure
• Software
• Electronics
• Technology Distribution

Technical Background

We are seeking a marketing leader with a strong technical understanding of technology products and solutions, capable of translating complex technical concepts into effective business and marketing strategies.

Experience working closely with engineers, product managers, technical consultants, or technology vendors is highly desirable.

Required Skills

• Strategic Planning
• B2B Marketing
• Channel Marketing
• Demand Generation
• Brand Management
• Leadership & Team Development
• Marketing Analytics
• Event Management
• Market Intelligence
• Executive Communication
• Budget Management
• Project Management

Languages

• Advanced English (required)
• Spanish (native or professional proficiency)
• Portuguese is a plus

What We Offer

• Opportunity to lead marketing strategy across Mexico and Latin America.
• Exposure to a global technology organization.
• High visibility with regional and international leadership.
• Dynamic, multicultural, and growth-oriented environment.
• Professional development and career growth opportunities.