Gerente de Marketing Social Media (Cuauhtémoc)

Rise: full service, fully integrated media solutions built on insights from the most precise, proprietary data available. We’re the media agency for marketers who want the precision and accountability of performance applied across every touchpoint, channel, and objective. And we do this with complete transparency. No hidden fees, spreads or margins. Ever.

Key Responsibilities

• Onboard, maintain and grow assigned client portfolio; coordinate / collaborate with Account Management, Media Strategy and social leadership on long-term strategic roadmap
• Develop social strategies utilizing knowledge, experience, and strong analytical skills to extract insights from campaign data and provide well-developed quantitatively based recommendations to accomplish client goals and objectives
• Create presentations, regular reporting, and other documents for client use in the evaluation and approval of social campaigns
• Develop social campaign targeting and measurement strategies, ensuring it aligns to the client’s business goals; oversee strategy implementation across all social mediums
• Develop action plans for achieving and measuring campaign success; identify KPIs, processes for measurement, and optimization strategies
• Own performance accuracy for campaign execution, optimization, and insights for all assigned clients
• Develop processes to help improve efficiency of the team; scale processes across greater social practice
• Keep agency counterparts and clients up-to-date on industry trends and technology partners, seeking out opportunities to vet and test new technologies
• Research, vet and test technology partners to drive performance for clients
• Responsible for managing a team of direct reports (remote and across all Rise locations)
• Accountable for all aspects of team oversight, including employee onboarding, employee training, employee performance (accountability and behavior), employee retention
• Overall control of workflow and assigned responsibilities within the team; oversee the progress of all projects and provide assistance, where necessary, to ensure timely completion; quickly and tactfully troubleshoot employee and client issues
• Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows
• Watch and check social media trends, tools, technologies, and recommend direction for investment and implementation
• Represent Rise to vendor reps to analyze value and applicability of media vehicles/tactics for plan consideration as needed
• Participate in vendor meetings with current and potential partners

Job Requirements

Education

• Bachelor’s degree (communications, marketing, advertising, or business)
• Ability to speak, read and write the English language

Experience

• 4+ years relevant work experience in digital / social media preferred; agency experience a plus
• Expert usage of Microsoft Office suite, with strong emphasis on Excel
• Experience building media plans and determining budget allocation on a yearly and monthly basis using different forecasting methodologies
• Experience developing and managing high performance teams a plus
• Strong relationships with publisher and technology partners
• Advanced knowledge of the importance and role of social within a media plan and how to leverage its strengths
• Proven ability to convert and implement strategic plan directions into flawless tactical executions
• Demonstrated understanding of media planning concepts such as reach, frequency, frequency management, impression share, ROI, ROAS, and other KPIs

Certificates, Licenses, Registrations

• Certificates in Meta, TikTok, Snap, YouTube required; experience with other social / social adjacent platforms a plus (X, Reddit, LinkedIn, Pinterest, etc.)

Knowledge, Skills & Abilities

• Strong analytical capabilities with aptitude to understand technical nuances associated with various media buying platforms in order to improve client results
• Proven experience in developing ongoing processes that positively impacted the profitability / efficiency of an account / team
• Establishes self as a trusted resource by developing relationships with key internal and external stakeholders
• Superior oral and written communication skills; focus on fostering strong, collaborative relationships at a tactical level
• High comfort level participating in brainstorms and ideation sessions
• Ability to work with a team to think tactically and execute accurately in order to align media execution with client needs
• Passion and desire to continue media and channel education by completing ongoing training and certification programs for platforms, media, leadership and other business skills

Benefits

• Savings found.
• 30-day Christmas bonus.
• Vacation allowance of 50%.
• Holidays according to contract.
• Food vouchers.
• Life insurance.
• Major medical insurance.
• Dental servic