Marketing Operations Specialist

• Support the day-to-day execution and reliability of the marketing automation engine


• Translate campaign briefs into emails, forms, landing pages, calls-to-action, workflows, and audience segments


• Build, launch, monitor, and optimize HubSpot campaigns, workflows, nurture programs, segmentation, and tracking


• Maintain campaign organization, naming conventions, templates, and subscription types


• Support newsletters, onboarding, renewals, win-back, surveys, adoption, and event programs


• Monitor email deliverability and compliance, escalating technical issues as needed


• Use approved AI tools for drafting, personalization, testing, and campaign production with human review


• Identify responsible opportunities to automate campaign work with appropriate controls


• Build HubSpot dashboards for campaign, funnel, pipeline, attribution, and ROI performance


• Deliver regular reporting, identify trends and anomalies, and maintain UTM/tracking standards


• Maintain HubSpot data quality, properties, segmentation, account hierarchies, and database organization


• Monitor integrations across HubSpot, CRM, ZoomInfo, Zapier, Chili Piper, and AI tools; troubleshoot and coordinate issue resolution


• Document processes, standardize fields, and manage HubSpot access and permissions


• Build, QA, and document A/B tests across emails, landing pages, and forms


• Track learnings and support conversion rate optimization across the funnel

Requirements

• Specialist-level HubSpot Marketing Hub proficiency, including workflows, segmentation, data management, troubleshooting, and reporting


• HubSpot Marketing Hub Software Certification preferred at hire and required within 90 days


• 3+ years of hands‑on experience using HubSpot, preferably HubSpot Marketing Hub in a B2B SaaS, technology, or similarly complex B2B environment


• Demonstrated experience independently building, managing, testing, and troubleshooting HubSpot workflows and marketing automation


• Strong experience with HubSpot email marketing, campaigns, contact management, lists, segmentation, forms, landing pages, calls‑to‑action, and reporting


• Experience executing automated email, nurture, lifecycle, customer marketing, product adoption, or event campaigns


• Working knowledge of CRM and marketing database concepts, including contact properties, lifecycle stages, segmentation, data hygiene, lead management, and campaign attribution


• Experience reviewing campaign performance and using data to identify optimization opportunities and explain findings clearly


• Strong attention to detail and demonstrated ability to perform campaign quality assurance before launch


• Ability to manage multiple campaigns and priorities in a fast‑paced, deadline‑driven environment


• Proficient English communication skills, both written and verbal (B2-C1)


• Experience using AI tools to support campaign development, personalization, analysis, and execution with appropriate human review


• Experience with CRM integrations, marketing data management, ZoomInfo, Chili Piper, Zapier, or similar marketing technology


• Familiarity with lead management and Marketing‑to‑Sales or Business Development handoffs


• Experience working with distributed or global teams and supporting global or multi‑region marketing programs


• Exposure to multi‑touch attribution frameworks


• Bachelor's degree in Marketing, Communications, Business, Technology, or a related field, or equivalent professional experience

Core Competencies

Proficient in HubSpot Marketing Hub with a strong focus on campaign management, automation, and data analysis. Demonstrates expertise in executing and optimizing marketing campaigns while ensuring data quality and compliance.

Highest‑signal resume keywords

• HubSpot Marketing Hub Proficiency


• Campaign Management


• Email Marketing


• Data Analysis


• CRM Integrations

ATS Optimization Keywords

Hard Skills

• Workflows


• Segmentation


• Data Management


• Troubleshooting


• Reporting


• A/B Testing


• Campaign Attribution


• Lead Management


• Email Deliverability


• Campaign Optimization

Soft Skills

• Attention to Detail


• Communication Skills


• Time Management


• Problem‑Solving


• Collaboration

Certifications & Qualifications

• HubSpot Marketing Hub Software Certification

Industry Keywords

• B2B SaaS


• Marketing Automation


• Campaign Performance


• Multi‑Touch Attribution


• Data Hygiene

Tools & Technologies

• HubSpot


• ZoomInfo


• Chili Piper


• Zapier


• AI Tools