Copywriter

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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Team Overview

We are seeking a talented Copywriter to join our Fintech Marketing team and elevate our messaging. In this role, you will craft campaign concepts and compelling copies that communicate a variety of financial products in a simple, engaging, and persuasive way.

You’ll play a pivotal role in shaping the voice of our brands across all platforms and content formats. If you have a passion for fintech, we want to hear from you!

Role Responsibilities

• Writing clear, concise, and persuasive copy for a wide variety of marketing materials, including in‑apps, banners, SMS, landing pages, emails, blogs, and others.
• Developing creative concepts that align with our brand voice and business goals while making financial topics accessible and relatable to our users.
• Collaborating closely with designers, and product teams to ensure a seamless integration of copy with visual elements across all digital platforms.
• Editing and proofreading copy to ensure clarity, accuracy, and consistency across all content.
• Monitoring and analyzing the performance of your copy, using insights to optimize future content and improve asset optimization.
• Contributing to brainstorming sessions and ideation processes, bringing fresh perspectives and ideas to the table.

Role Qualifications

• +3 years of professional copywriting experience, with a strong portfolio of work that demonstrates your ability to create high‑quality content for digital marketing.
• Proven ability to translate complex concepts into simple, digestible, and engaging copy that resonates with a broad audience.
• Excellent writing, editing, and proofreading skills with a keen eye for detail and consistency.
• Strong communication and collaboration skills, with experience supporting Marketing teams, designers, and subject matter experts.
• Good to have a fintech background or any industry experience.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data‑driven – We are strong believers in making informed decisions, that’s why we are data‑driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win‑win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on