SEM & Paid Search Customer Success Lead

Position: SEM & Paid Search Customer Success Lead

Location Remote LATAM (Mexico & Colombia preferred)

⏰ Schedule: Full-time - Monday to Friday 9:00 AM – 5:00 PM U.S. Eastern Time or Pacific Time

About the Role

Our client is an AI-powered performance marketing company that helps brands scale paid search through innovative SEM strategies and proprietary ad creative technology.

They are looking for an experienced Customer Success Lead / Director to own strategic client relationships end-to-end while serving as a player-coach for a team of SEM Account Managers. This is a senior leadership role for someone who has already managed enterprise-level customer relationships, led SEM initiatives at scale, and mentored high-performing teams.

The ideal candidate combines deep hands-on SEM expertise with strong leadership, strategic thinking, and executive-level communication skills. This person will be responsible for ensuring client success, driving retention and growth, establishing SEM best practices, and helping scale the company's customer success organization.

Key Responsibilities

Customer Success & Strategic Account Leadership

• Own the customer relationship end-to-end, from onboarding through long-term account growth and renewal.
• Serve as the primary strategic advisor for a portfolio of enterprise clients, developing long-term SEM strategies aligned with business goals.
• Lead executive business reviews (QBRs), performance meetings, and strategic planning sessions with senior stakeholders.
• Drive customer retention, account expansion, and overall client satisfaction.

SEM Strategy & Performance

• Develop and oversee high-performing SEM strategies across Google Ads, Microsoft Ads (Bing Ads), and other paid search platforms.
• Define campaign standards, optimization frameworks, and best practices across the SEM team.
• Analyze campaign performance, identify opportunities, and translate complex data into strategic recommendations.
• Leverage Google Sheets and Excel to analyze large datasets and support data-driven decision making.

Team Leadership

• Mentor, coach, and support a team of Customer Success Managers and SEM Account Managers.
• Lead onboarding, quality assurance, and ongoing professional development initiatives.
• Establish scalable workflows, documentation, and operational playbooks to improve consistency across the team.

Ad Technology & Cross-Functional Collaboration

• Champion the adoption of the company's proprietary ad creative technology to improve campaign performance at scale.
• Collaborate closely with Product, Engineering, Creative, and Operations teams to continuously improve customer outcomes.
• Help shape internal processes that support growth, automation, and operational excellence.

✅ Qualifications

• 7+ years of hands-on experience managing SEM campaigns across Google Ads and Microsoft/Bing Ads.
• Proven experience owning senior client relationships and serving as the primary point of contact for enterprise accounts.
• Experience leading, mentoring, or managing SEM or Paid Search teams.
• Strong expertise in paid search strategy, campaign optimization, keyword management, bidding strategies, and performance analysis.
• Advanced proficiency in Google Sheets and Excel for reporting, analysis, and decision making.
• Experience presenting campaign performance and strategic recommendations to executive-level stakeholders.
• Strong communication, presentation, and problem-solving skills.
• Native or near-native English proficiency.
• Availability to work full-time during U.S. business hours.

Nice to Have

• Google Ads Search Certification.
• Experience working within digital marketing agencies or ad-tech companies.
• Experience with Search Ads 360, Google Ads Editor, or other enterprise SEM platforms.
• Familiarity with AI tools and automation platforms used to improve SEM workflows.
• Experience with ad technology platforms, creative automation, or campaign management software.
• Passion for staying current with SEM trends, Google Ads platform updates, and emerging technologies.
• Builder mindset with experience creating processes, documentation, or operational playbooks.

Benefits

• 100% Remote work.
• Work with cutting-edge AI-powered SEM technology.
• Opportunity to own strategic enterprise accounts from onboarding through renewal.
• Leadership role with direct impact on customer success and company growth.
• Collaborative, fast-paced environment focused on innovation and continuous improvement.
• Long-term career growth opportunities within a rapidly scaling company.