Ux designer (freelance) (Nezahualcóyotl)

Responsibilities

• UIUX Design Lead website revamp and landing page design projects from concept to execution.
• Design intuitive and user-friendly digital experiences across web and mobile platforms.
• Optimize digital user journeys to improve engagement and conversion performance.
• Create wireframes, user flows, prototypes, and high-fidelity UI designs.
• Collaborate closely with product, marketing, and development teams to ensure smooth implementation.
• Ensure consistency across all digital touchpoints and maintain design systems.

Graphic Design

• Design social media creatives, digital ads, campaign assets, and branding materials.
• Support 360 campaign visual development across online and offline channels.
• Produce marketing visuals aligned with brand identity and local market preferences.
• Create presentation materials, motion graphics, and promotional assets when needed.
• Ensure all creative output maintains high visual quality and strong brand consistency.

Cross-functional Collaboration

• Work closely with branding, marketing, product, and external vendors.
• Contribute creative ideas for campaigns, content, and digital innovation.
• Stay updated on design trends, UIUX best practices, and Mexico market aesthetics.

Professional Skills Requirements

• ~5+ years of experience in UI/UX and graphic design
• ~ Previous experience working as a Creative Director or leading creative/design teams
• ~ Strong portfolio demonstrating both digital product design and branding/marketing creatives
• ~ Proficient in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.)
• ~ Strong understanding of user-centred design principles and responsive design
• ~ Experience designing websites, landing pages, and digital campaigns
• ~ Ability to lead creative direction across branding, UI/UX, and marketing campaigns
• ~ Basic understanding of front-end constraints and web development workflow is a plus
• ~ Motion graphics or video editing skills are a plus