Marketing Operations Leader - Strategy, AI & Scale

About Kueski

At Kueski, we're dedicated to improving the financial lives of people in Mexico. Since 2012, we've been the leading buy now, pay later (BNPL) and online consumer credit platform in Latin America, known for our innovative financial services. Our flagship product, Kueski Pay, provides seamless payment solutions for both online and in-store transactions, establishing itself as the preferred option for nearly 30% of Mexico's top e-commerce merchants. Notably, we were the first to introduce BNPL on Amazon Mexico.

We're a tech company with a culture geared toward innovation, collaboration, and impact, fostering a strong, diverse, and inclusive workplace. Our commitment to excellence and ethical business practices has earned us multiple industry recognitions. In 2024, we were named one of the World’s Top FinTech Companies by CNBC and recognized as one of the most ethical companies in Mexico by AMITAI. Additionally, we were certified as a Best Place to Work for LGBTQ+ Equality by HRC Equidad MX 2025 and ranked among the Best Companies for Female Talent by EFY.

Position

Kueski is seeking a Senior Marketing Operations Manager to serve as the strategic backbone of our marketing organization, translating company and marketing strategy into scalable operating models, roadmaps, and performance frameworks.

This role is ideal for a highly analytical, systems-oriented operator who thrives in data-driven environments and enjoys shaping how marketing plans, prioritizes, and measures impact at scale.

Key Responsabilities

Strategic Planning & Alignment

• Translate marketing and company-level priorities into integrated roadmaps, capacity plans, and sequencing across all marketing functions.

• Ensure alignment between strategic objectives, team priorities, and execution plans, enabling effective tradeoffs and focus.

• Partner with marketing leadership to support annual planning, quarterly prioritization, and re-forecasting processes.

Operating Model & Process Excellence

• Own and continuously improve marketing operating models, planning cycles, prioritization frameworks, and core operating rituals (monthlies, QBRs, leadership reviews).

• Design and optimize cross-functional processes with Product, Data, Finance, and Legal to enable efficient execution and scalability.

• Define and maintain operational standards, documentation, and governance across marketing initiatives.

Performance Management & Decision Support

• Establish clear performance frameworks that connect marketing strategy to outcomes through well-defined KPIs, dashboards, and reporting.

• Provide decision support to marketing leadership by surfacing insights, risks, and tradeoffs related to capacity, performance, and investment.

• Ensure consistent visibility into marketing performance, progress against priorities, and resource allocation.

AI Enablement & Optimization

• Identify, evaluate, and prioritize AI and automation use cases across marketing workflows.

• Standardize tools, frameworks, and best practices to drive consistent and responsible AI adoption.

• Partner with teams to embed AI into day-to-day operations, positioning it as a true productivity and decision-making enabler.

Leadership & Collaboration

• Act as a trusted thought partner to senior marketing leaders, influencing decisions through structured thinking and data-driven insights.

• Coach and guide Marketing Operations team members, including Specialists, to elevate operational maturity across the function.

• Drive alignment and accountability across stakeholders through clear communication and influence.

Job Requirements

• 8+ years of experience in marketing operations, business operations, strategy, or a related role within a tech, fintech, or B2C environment.

• Proven experience owning marketing planning cycles, operating models, and performance frameworks at scale.

• Strong track record partnering with senior leadership to drive alignment, prioritization, and operational rigor.

• Hands-on experience with marketing project/workflow management tools (e.g., Jira or similar).

• Solid understanding of marketing metrics, funnel performance, and investment tradeoffs.

• Experience evaluating and implementing AI-driven tools and automation workflows in operational contexts.

• Bachelor’s degree in Business, Marketing, Engineering, or a related field; MBA or equivalent experience is a plus.

• Strategic & Systems Thinking

• Strong capability to design, scale, and optimize processes, planning frameworks, and operating rhythms.

• Analytical & Data-Driven Mindset: Translates complex data into clear insights that inform prioritization and investment decisions.

• Cross-functional Leadership: Proven ability to partner with senior stakeholders across marketing, product, data, finance, and legal.

• AI & Automation Orientation: Demonstrates curiosity, judgment, and experience leveraging AI and automation to improve productivity and decision quality.

• Communicates clearly with senior audiences and drives alignment without direct authority.

Diversity & Inclusion

At Kueski we embrace diversity in all forms, systematically promote equity, and ensure everyone feels included with a sense of belonging. We are committed to the full inclusion of all qualified candidates. As part of this commitment, we will make efforts to ensure reasonable accommodations are made during the hiring process. If reasonable accommodation is needed, please let the Talent Acquisition team know.