Analista de Marketing Digital

Job Description: Work/responsibilities regularly span multiple job families within this job group. Develops and executes comprehensive marketing, business development, brand and external communication strategies, tactical plans and programs to optimize market share and profitability. Identifies, develops and maintains customer and partner relationships and meet service requirements. Partners cross-functionally (e.g., with sales). Leads market research to assess current and future market conditions, competitive product, service and pricing practices and changing customer/prospect dynamics in order to influence new product/service development. Includes Marketing Operations. Plans, develops and manages marketing events (e.g., trade shows, conventions, sales meetings) for internal and/or external clients. This job family is intended to accommodate 1) jobs whose accountabilities span two or more job families within the job group; 2) jobs that are not covered by a defined job family within the job group; 3) managerial roles spanning more than one family that are not broad enough in scope and impact to be assigned to the Business Unit/General Management job family within the Management job group.

Job Requirements

• Licenciatura en Diseño Gráfico, Diseño Digital, Mercadotecnia, Comunicación Visual o carrera afín.
• Deseable cursos o certificaciones en diseño digital, branding o marketing digital.
• Experiencia 2 a 5 años de experiencia en diseño gráfico y marketing.
• Experiencia creando materiales para campañas digitales y tradicionales.
• Manejo de identidad corporativa y lineamientos de marca.
• Experiencia diseñando contenido para redes sociales, email marketing, sitios web y material impreso.
• Conocimientos técnicos Dominio de Adobe Creative Suite: PhotoshopIllustratorInDesignPremiere Pro (deseable)After Effects (deseable) Manejo de Canva Pro.
• Conocimientos básicos de diseño web y UX/UI.
• Experiencia con herramientas de automatización y marketing digital es un plus.
• Conocimiento de formatos para impresión y medios digitales.

Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care. Envista became an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry.

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