Product Enablement Technical Lead - Agentforce Marketing (Xico)

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword — it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Product Enablement Technical Lead – Agentforce Marketing

Mexico City | Hybrid

The Product Enablement team leverages the power of the Trailhead platform — Salesforce's award‑winning, gamified learning experience — to deliver world‑class learning to employees around the globe. Trailhead transforms how people build skills: it's modular, social, hands‑on, and genuinely fun, while sitting at the cutting edge of innovation in digital learning. We combine deep expertise in instructional design with a strong command of the Salesforce product suite to create scalable, high‑impact training programs that serve diverse roles, regions, and experience levels. Our vision is to build the most productive and high‑performing sales teams by delivering innovative enablement that accelerates product mastery worldwide. Trailhead is a core engine behind that vision — powering how our global employees build expertise, stay ahead of rapid product innovation, and confidently bring Salesforce solutions to market.

As the Technical Lead for Agentforce Marketing, you will accelerate one of our most critical assets: field product excellence. You will lead the strategy, design, and scaling of engaging, best‑in‑class product enablement for Agentforce Marketing and Commerce, leveraging Trailhead and immersive hands‑on training to ensure our sellers and solution engineers are ready to win. You are the architect behind learning experiences that operate seamlessly at global scale — experiences that are interactive, innovative, and built to drive real performance outcomes. This role combines product depth, systems thinking, and executional rigor — giving you the opportunity to accomplish the best work of your life while enabling thousands of customer‑facing professionals to do the same.

Responsibilities

• Own and execute integral employee enablement programs for Agentforce Marketing and Agentforce Commerce, including Trailhead content and live hands‑on training.
• Design and develop Trailhead content that is engaging, fun, and relevant to internal employee audiences, including trails, badges, hands‑on challenges, and micro‑learning content.
• Design, develop, and deliver live hands‑on training for technical sellers, including virtual workshops and in‑person hands‑on training at employee events (e.g., Company Kick‑off, Pre‑Dreamforce).
• Own the org strategy for internal hands‑on training for Agentforce Marketing and Agentforce Commerce, partnering closely with Solutions, Specialists, and Product to identify gold‑standard resources and scale org provisioning.
• Support delivery of business‑critical quarterly learning content aligned to specific cloud and cross‑cloud strategic initiatives (e.g., new product launches, release readiness, etc.).
• Develop, deliver, and test agentic components for internal Trailhead content (e.g., Sales Coach, Agentforce Quizzes, Slackbot, etc.).
• Complete 3x/annual content maintenance cycles, updating all owned content with messaging and feature changes, in partnership with product stakeholders.
• Drive project management and stakeholder management for all owned product learning content, ensuring seamless communication across product and field readiness teams.
• Create scalable content for a global audience, producing learning that applies across multiple industries and geos, and finding innovative ways to tailor material for different learner profiles.
• Anticipate and understand changing product, audience and business drivers and adapt to meet those needs.
• Be accountable for on‑time, high‑quality delivery of all owned content releases, proactively managing risks to deadlines.

Experience / Skills Desired

• Demonstrated product expertise in Agentforce Marketing and/or Agentforce Commerce.
• Experience with technical sales and/or post‑sales, strongly preferring experience with Salesforce sales methodology and processes.
• Aptitude in instructional design principles (including adult learning theory) and live training delivery.
• Excellent written and oral communication skills.
• Experience with AI/LLM technologies to build and deliver instructional content (e.g., using generative AI for assessments or simulations).
• Familiarity with Salesforce enablement platforms (Trailhead) and project management.