Launch Manager - CDMX

Overview

The Launch Manager is responsible for orchestrating end-to-end product launch execution, ensuring alignment across commercial, medical, market access, and supply teams to deliver successful market entry and sustained growth.

Responsibilities

1. Launch Strategy & Planning: Lead the cross-functional launch plan, define objectives, timelines, milestones, and translate global/regional strategy into local execution plans aligned with market dynamics; define success metrics (KPIs) including uptake, access, and availability.
2. Cross-Functional Leadership: Coordinate across Marketing, Sales, Field Force, Medical Affairs, Market Access, Regulatory, Supply Chain, and Finance to ensure consistent execution and prioritization.
3. Market Readiness & Execution: Drive readiness across key dimensions (patient identification, treatment pathway clarity, product availability and logistics); monitor readiness gaps and implement mitigations before launch.
4. Access & Adoption Acceleration: Partner with market access teams to ensure formulary inclusion and reimbursement pathways; support prescribing and access navigation; enable early adoption through targeted accounts and KOL engagement.
5. Field Enablement: Ensure sales force readiness (training, messaging consistency, omnichannel materials); support in-clinic adoption and procedural confidence.
6. Execution Tracking & Performance Management: Monitor launch KPIs (demand generation, sell-in/sell-out, inventory health, account activation); provide regular updates to leadership with actionable insights.
7. Continuous Optimization: Capture insights from field feedback and early market performance; adjust strategy to accelerate growth and remove barriers.

Key Capabilities

• Strong project management and execution discipline
• Cross-functional leadership
• Deep understanding of go-to-market strategies, market access dynamics, supply chain, and product availability
• Data-driven decision-making and critical thinking
• Stakeholder influence at senior levels

Experience & Background

Education: Bachelor’s degree in Marketing, Business Administration, Health Sciences, Engineering, or a related field; 2+ years in Pharma/MedTech/Healthcare Marketing, Sales, or Market Access; experience as a Project Manager and in leading teams; travel availability throughout the year.

Core Competencies

• Cross-functional leadership
• Driving growth in complex systems
• Strong analytical capability—commercial, financial, and clinical evidence
• Ability to translate insights into clear, actionable business decisions
• Collaborative leadership
• Stakeholder management across cross-functional teams
• Data-driven decision-making and project/prioritization discipline
• Results-oriented with strong problem-solving skills

Languages

Advanced English proficiency (spoken and written).

Skills

• Brand Marketing
• Brand Positioning Strategy
• Collaboration, Communication, Consulting
• Customer Centricity, Customer Intelligence
• Data Analysis, Data-Driven Decision Making
• Execution Focus, Financial Analysis
• Presentation Development, Problem Solving
• Product Improvements, Product Management, Product Strategies
• Strategic Thinking