Marketing Specialist I

Marketing Specialist I

Key Responsibilities

• Support the planning and execution of regional trade shows, customer seminars, webinars, and industry events, including logistics, promotional materials, and lead management activities.
• Coordinate event promotion and post‑event follow‑up efforts in partnership with sales teams to maximize customer engagement and business opportunities.
• Develop and execute digital marketing campaigns, including email marketing, lead nurturing programs, and marketing automation workflows.
• Support audience segmentation, campaign deployment, and optimisation through performance monitoring and data analysis.
• Create, update, translate, and localise customer‑facing content, including emails, landing pages, web content, and digital marketing assets.
• Build and maintain landing pages and web forms, ensuring effective integration with CRM and marketing automation platforms.
• Support lead tracking, routing, and lifecycle management processes to ensure accurate data and effective lead conversion.
• Monitor and report on campaign, lead, and event performance metrics, providing insights and recommendations for continuous improvement.
• Collaborate with sales, product management, engineering, and regional marketing teams to ensure alignment, technical accuracy, and successful execution of marketing initiatives.
• Support regional marketing activities across Mexico, Brazil, and North America, contributing to customer engagement, demand generation, and business growth.

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 1–3 years of experience in marketing, digital marketing, communications, or a related role.
• Experience with CRM systems and marketing automation platforms.

Preferred Qualifications

• Experience supporting B2B, industrial, manufacturing, or technical marketing environments.
• Familiarity with marketing automation platforms such as Marketo, HubSpot, Eloqua, or similar tools.
• Brazilian Portuguese language skills.

Location and Regional Scope

This position is based in Aguascalientes, Mexico. The role supports marketing activities across Mexico, with opportunities to collaborate on initiatives throughout Brazil and North America.

Legal Compliance

Employment opportunities for positions in the United States may require information subject to U.S. export control regulations. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.

Equal Employment Opportunity

Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law.