Senior Paid Media Strategist (Agency Lead-Gen Only)

About Metta Dealers:

Metta Dealers is a performance marketing agency that partners with car dealerships across the U.S. to help them generate more qualified showroom traffic so they can sell more cars.

We manage the entire customer-acquisition journey—not just the advertising platforms. Our work includes paid media, creative strategy, landing pages, conversion tracking, CRM follow-up, attribution, and sales-funnel analysis.

Experience & Requirements:

This is a specialized agency-side lead-generation position. To qualify, your work history must clearly demonstrate:

•4+ years working inside a digital marketing agency, personally managing at least 10 active client accounts simultaneously with over 30k monthly advertising budgets.

• 2+ years or more managing local or appointment-based lead generation campaigns for businesses such as automotive, legal, home services, medical, dental, real estate, or similar industries.

• ADVANCED hands-on experience with Meta and Google search lead generation campaigns. You must have owned the campaigns yourself, not simply supervised others or reviewed reports.

• Strong understanding of CPM, CTR, CPC, conversion rate, CPL, contact rate, appointment rate, show rate, close rate, ROAS, and cost per sale.

• C1–C2 spoken English.

• Big Plus: Direct automotive marketing experience or a working understanding of dealership lead generation, CRM follow up, appointments, showroom traffic, financing, and vehicle sales.

About This Position:

We are looking for a senior performance marketer to own advertising performance across a portfolio of dealership accounts.

You will personally build, launch, manage, and optimize Meta and Google Ads campaigns while looking beyond the ad platforms to understand what is actually driving leads, appointments, showroom visits, and sales.

You will decide how campaigns should be structured, what gets tested and why, when to scale or pull back, and whether the data you are optimizing against can be trusted.

When performance drops, you should be able to determine whether the bottleneck is paid media, creative, landing page conversion, lead quality, CRM follow up, attribution, or another part of the funnel, then develop and implement the solution.

When needed, you should also be comfortable making changes to funnels, follow up sequences, and automation workflows.

What Success Looks Like

You notice performance problems before someone points them out.

You understand how performance connects across: Traffic → Lead → Conversation → Appointment → Show → Sold

You think beyond CPL and understand how advertising decisions affect dealership sales.

You proactively identify new creative angles, campaign strategies, offers, and testing opportunities.

When something is not working, you have a theory, investigate it, and take ownership of solving it.

You can clearly explain what is happening, why it is happening, and what should happen next.

Compensation

• Salary between $2,000 - $3,500 (Depending on experience).
• Performance & growth bonuses.

A Day In This Role

You will review account performance, pacing, lead volume, creative performance, funnel metrics, and lead quality.

You will optimize campaigns, launch tests, develop new strategies, review CRM conversations, and identify opportunities to improve client performance.

When creative, funnel, CRM, tracking, or technical changes are needed, you will collaborate with the appropriate team members while remaining accountable for moving the solution forward.

Depending on the situation, you may also communicate directly with dealership clients and explain complex strategies and performance data in simple business terms.

You’ll Do Well Here If

• You think about business outcomes, not just advertising metrics

• You surface problems and recommendations before someone asks

• You want to understand why performance changed, not simply react to it

• You stay current on Meta, Google, creative strategy, advertising trends, and new tools

• You are comfortable making judgment calls and defending them with data

• You take ownership and prefer solving problems over escalating them

This Probably Isn’t For You If

• You have never worked for a marketing agency before

• You need someone else to tell you what to do inside the ad accounts

• You stop paying attention once the lead is generated

• You are not interested in creative strategy or what happens after the click (e.g., your experience is strictly in Shopify, dropshipping, or DTC product e-commerce rather than appointment-based pipelines).

• You prefer executing tasks over diagnosing problems and developing solutions

• You need constant oversight to keep accounts moving

Schedule Details

• Location: Remote
• Work Schedule, Non-Negotiable: Monday through Friday, 9:00 AM to 6:00 PM Eastern Time, U.S.
• You must be able to work these exact hours consistently regardless of location.

Why Metta Dealers?

• Competitive starting salary with performance-based bonus opportunities

• Long term growth potential within a fast growing, performance focused agency

• High autonomy with clear expectations and ownership

• Full time remote position with structure and flexibility

• Paid U.S. holidays

• Paid time off

REQUIRED SKILLS: Lead Generation, Customer Relationship Management (CRM), Local Marketing, Meta Ads, Google Ads, Account Management, Conversion Rate Optimization (CRO), B2C Marketing, Web Analytics, Media Buying