Marketing & Branding Specialist

Role type: full-time, fully remote

Location: Remote (Mexico)

Salary Range: $1,800 – $2,300/month

Overview

We are seeking a versatile and detail-oriented Marketing & Branding Specialist to support the development of branded materials and digital presence. This role is ideal for someone who can translate technical and project-based information into clear, compelling marketing content.

Key Responsibilities

• Develop and manage social media content for platforms such as Instagram and LinkedIn
• Create, schedule, and optimize posts aligned with company projects and brand messaging
• Design and format professional company documents, including:
  • Presentations
  • Qualification packages
  • Request for Proposals (RFPs)
  • Training materials
• Ensure brand consistency across all communications and deliverables
• Collaborate with internal teams and business groups to gather project information and marketing inputs
• Coordinate photography projects by:
  • Identifying and selecting local photographers near project sites
  • Managing scheduling and logistics
  • Overseeing editing and final asset delivery
  • Ensuring proper usage of visual assets across marketing channels

What Success Looks Like

• Consistent and professional social media presence showcasing projects and capabilities
• High-quality, branded documents that support business development efforts
• Effective coordination of photography that highlights construction work and progress
• Strong alignment between marketing outputs and the company’s brand and industry positioning

Qualifications

• Experience in marketing, branding, or a related field
• Familiarity with the construction, engineering, or related industries is preferred
• Ability to translate technical/project information into clear marketing materials
• Strong content creation and social media management skills
• Proficiency in design tools such as Adobe Photoshop and Canva
• Excellent written and visual communication skills
• Fluency in the English languageStrong organizational and project management abilities
• Ability to work independently in a remote environment
• High attention to detail and commitment to brand consistency

Preferred

• Experience supporting proposal development or RFP responses in construction or professional services
• Experience coordinating external vendors (e.g., photographers, designers)