Social Media Manager - Community & Culture (Mexicali)

Job Overview

Social Media Manager – Community & Culture

Location: Mexicali, Mexico
Employment Type: Full-time, On‑site / Hybrid

What You'll Do

• Content & Storytelling (External — ~70%) – Own the content ideas and creative direction for Redial's public social channels: Facebook, Instagram, TikTok, and WhatsApp. Plan and maintain content that aligns with the company editorial calendar. Capture the daily life of our agents and teams, including culture initiatives, celebrations, milestones, and local community efforts. Translate ideas into briefs for the in‑house design team while maintaining ownership of the concept and message. Build and nurture our online community: respond to comments and messages, encourage participation, and foster genuine engagement. Manage and optimize paid social campaigns for agent recruitment, partnering with HR to place, target, and report on hiring campaigns.
• Internal Communications (~30%) – Create and share content that keeps Redialers connected, informed, and engaged with company culture and initiatives. Amplify internal moments—recognition, events, and community activities—across internal channels in coordination with HR and the wider Marketing team.

Requirements

• 3+ years of experience in social media management or community building
• Strong storytelling and content creation skills
• Experience with Meta Business Suite and Facebook Ads Manager
• Proficiency with tools such as Canva, CapCut, or similar
• Advanced English (C1–C2) and fluent Spanish
• Portfolio or work samples required

Nice to Have

• Experience working with large organizations in the B2B space
• Experience in the BPO / CX industry
• Background in employer branding or culture/community storytelling
• Experience producing bilingual (Spanish/English) content

Benefits

• Build the voice of a growing, multicultural company and have real ownership over how our culture is seen—internally and to the world.
• Work alongside a Marketing team that values honest, people‑first storytelling, and help shape what it means to be part of the Redial family.

Equal Opportunity

All suitably qualified applicants will be considered based on their qualifications, experience, and the competencies relevant to the role. We do not discriminate on the basis of race, gender, age, disability, religion, sexual orientation, or any other characteristic protected under applicable law.