Analista de Revenue Growth Management (Promociones)

Summary

The Commercial Strategy & Promotions Specialist will support the development of customer investment strategy and tactical trade promotion optimization recommendations within core and/or seasonal product lines for Sales teams supporting all customer base. The Specialist will also execute complex analyses that support SRGM Trade leads in creating and implementing enhanced promotional strategies for Hershey’s Mexico portfolio. This role requires strong collaboration with Sales, Demand Planning and Marketing to help achieve Hershey’s ambition of a best-in-class Revenue Management function.

Responsibilities

• 20% – Execute complex and comprehensive analyses to support national and/or channel-level promotion strategies that deliver on Mexico portfolio/brand business objectives.
• 10% – Evaluate Mexico promotional events and analyze market insights to recommend deeper channel/customer-specific initiatives.
• 30% – Work directly with Mexico Sales teams and Sales Finance to build optimized, event-level promotional plans during the annual Sales planning process, and conduct quarterly reviews of promotion effectiveness versus plans.
• 10% – Assist in developing, managing, and executing a performance-based trade architecture that incentivizes value‑creating marketplace behavior.
• 30% – Supervise, control, and manage promotional allowance budget in PlanEx, coordinating with Key Account Managers, ensuring data accuracy, and providing guidance to Trade promotion tool users while addressing system improvements.

Minimum Knowledge, Skills and Abilities

• Very strong technical skills (Excel, PowerPoint/Thinkcell, Tableau, PowerBI, Alteryx) with proven ability to synthesize multiple data sources to develop insights and strategy recommendations.
• Strong analytical skills and business/financial acumen.
• Strong collaboration and communication skills.
• Problem‑solving mentality, intellectually curious, strong critical thinking skills.
• Entrepreneurial skills and style.
• Ability to prioritize and manage multiple projects and initiatives simultaneously.
• Strong knowledge of syndicated data (e.g., IRI, Nielsen) and its nuances.
• Proficient in SAP is a plus.

Education

BA/BS in Finance, Economics, Marketing, Business Administration or Equivalent.

Experience

• 3+ years of business experience, with strong preference for multiple years in an FMCG analytical role.
• Ideally experience in Sales, Finance, Marketing, or analytical functions such as Category Management.
• Familiarity with FMCG industry customer base and working knowledge of retail merchandising and in-store execution tactics preferred.