Marketing Transformation (Martech) Sr Manager - Mexico

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Job Description

As a Martech Senior Manager you will be responsible for gathering business requirements, designing solutions, and implementing marketing and advertising tools. Your role will involve conducting vendor assessments, optimizing MarTech/AdTech stacks, and driving business development efforts in the digital marketing platform space.

Roles & Responsibilities

• Gather business requirements and design processes and solutions for implementing marketing and advertising tools.
• Conduct vendor assessments and client MarTech/AdTech capability assessments.
• Provide recommendations on optimizing MarTech/AdTech stacks and develop use cases to improve utilization of existing platforms.
• Research, evaluate, and recommend new MarTech/AdTech systems and suppliers.
• Partner with technology solution providers and marketing agencies to deliver solutions that meet client needs.
• Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.
• Mobilize and organize across multiple stakeholders (client and internal) and projects.
• Drive business development efforts and thought leadership in the digital marketing platform space.

Job Location

Mexico City or Monterrey

Qualifications

Bachelor’s degree completed; MBA is highly desirable. Certified in ADOBE desiderable. Availability to travel may be required. English Advanced +12 years of proven working experience in marketing transformation/Martech or Adtech implementation across industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services.

Must Have Skills

• MarTech/AdTech Transformation, MarTech Assessment, Adobe Experience Cloud, Adobe Journey Optimizer, Adobe Experience Manager, Salesforce Marketing Cloud, Google Marketing Platform, techno-functional and project management experience.
• Strong knowledge of marketing technologies, including data, content, marketing automation, campaign performance management, personalization, and analytics.
• Experience in implementing MarTech platforms and AdTech platforms, data visualization platforms, and cloud platforms.
• Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, or Google Marketing Platform.
• Hands-on functional consulting experience preferably in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facing experience.
• Good consulting, techno-functional and project management experience is preferred.
• Excellent oral and written english communication skills.

Good to Have Skills

• Firebase
• Appsflyer
• Pega Decisioning
• Tag Management Platforms (GTM, Launch, Tealium)
• DMPs
• CDPs

Additional Information

Relocation Options: Candidates based in cities other than Mexico City or Monterrey can be considered, but Accenture regrets it does not cover relocation expenses for this position. International Considerations: Foreign candidates can be considered but Accenture regrets that it is unable to sponsor employment Visas for this position.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at

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